This week’s Social Media Update includes posts on blogging, Facebook, Pinterest, and an article on self-care for 2018. I hope you enjoy this week’s selection.
Are You Using the Best Pinterest Pin Size for 2018? by Louise Myers: “Wondering what’s the best Pinterest Pin size? You’re in good company. Pinterest is changing things up, and Pinners are confused. Some people are seeing only squares in the mobile stream. Some are seeing a mix of squares and the oft-recommended 2:3 proportion. Others are seeing everything cropped to an 8×10 portrait shape on the desktop feed. What’s a Pinner to do? Well, let’s see what Pinterest says.”
11 Simple Ways to Increase Facebook Engagement from Hootsuite: “Facebook engagement refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc. Engagement is an important part of any Facebook marketing strategy as it can lead to better organic reach, which in turn can help drive traffic to your site—or even boost sales for your business. Read on for 11 smart tips for driving engagement on Facebook.”
Facebook is clamping down on posts that shamelessly beg for your engagement from TechCrunch: “A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.”
A totally doable, not so intimidating self-care survival guide to 2018 from Mashable: “Self-care methods — personalized rituals that allow people to take a step back from this messy world to prioritize their well-being and preserve their mental health — differ for each individual and in each scenario, so there’s really no right or wrong.”
Why Quality Always Beats Quantity in Content Marketing Convince & Convert: “You’ll probably never meet a marketing pro, or at least a good one, who would argue that consumers are consistently getting dumber. It’s a given that the general public is evolving and growing smarter with time. The question is how do we reach and engage them?”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.