Welcome to the Social Media Weekly Update. Whether you need help with Facebook or Instagram or need help improving your digital marketing, you’ll find the answers you need here below. Enjoy the tips!
4 Common Digital Marketing Mistakes (and How to Avoid Them) by Lucy Rendler-Kaplan: “As we head into 2019, it’s time to re-assess your digital marketing strategies, and ensure your approach is both up to date and relevant for your business. On top of that, it’s worth also assessing whether you’re on the right track at all – too often, marketers make some key, fundamental errors in their approach which sets them on the wrong path from the get-go.”
The Best of B2B Marketing Content: 10 Examples http://bit.ly/2ExQakS by Sophia Bernazzani and from HubSpot: “One of the best things about well-curated content — especially the kind that pertains to your line of work — is that it eliminates a lot of work. Keeping up with news and trends is never easy when you’ve already got a full plate, so when someone else is able to hand-pick the things you need to know, it can feel like you’ve struck gold.”
Holiday Social Media Marketing Tips from 13 Experts by Larry Kim: “The holiday season in full swing, and digital marketers are focused on finishing out the year strong. Get an extra edge with these actionable tips from some bona fide social media experts – in this post, you’ll find ideas for holiday campaigns, bidding strategies, organic options to help drive traffic, and more.”
41 Facebook Stats That Matter to Marketers in 2019 by Hootsuite: “Here’s the most impressive Facebook statistic out there: 2.23 billion people log in to the platform every month. It’s a safe bet that your audience is using Facebook—and that your competitors are using it too. But things get complicated when it comes to staying on top of the trends (not to mention algorithm changes). Make sure your Facebook strategy is as effective as it should be. These 2019 Facebook stats for business will tell you what’s normal, and what’s next.”
How to Style Your Instagram Grid Layout: 4 Planning Tools by Megan Andrew: “Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.