There’s a wide diversity of topics in this week’s Social Media Update. I hope you enjoy them all!
Lead Magnets: The Definitive Guide For Bloggers from Blogging Wizard: “You’ve heard it countless times. If you want to grow your email list faster, you need to offer your readers an incentive to join your email list. In the marketing world, we call these incentives “lead magnets.” But the process of creating a lead magnet that converts, and delivering it to your readers isn’t that easy.”
The Art and Science Behind Personal Branding Online from Desmond Dreckett: “I bet you didn’t realise this, but while you’ve been on social media for all of these years you’ve actually been branding yourself. Do you know the funny thing is? You didn’t even notice. Did you know a brand can be absolutely anything? It could be you employees, sounds, name and even symbols.”
19 Facebook Live Marketing Tactics That’ll Boost Your Brand’s Awareness by Neil Patel: “If you’re hoping to grow your brand, you need to start using Facebook Live. It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2018 and beyond. One of the best parts of Facebook Live is that you’re able to reach existing fans much faster. You’ll also get a healthy dose of brand awareness with the increasing popularity of live video.”
10 Useful Tools for Creating Content, Writing, and Researching from Social Media Examiner: “Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.