Enjoy this week’s compilation of the best blog posts I read. There’s everything from blogging to Instagram to social media predictions.
2018 Social Marketing Predictions: What the Experts Say from Simply Measured and by Bryan Blackburn: “Reflecting back on the previous year is always a good place for marketers to start when planning for the future. However, the heart of the conversation was 2018, so let’s shift focus to what the new year has in store for marketers.”
10 Social Media Tips for Small Businesses from HootSuite: “Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. It also doesn’t cost an arm and leg to use like some traditional marketing methods.”
Why Today’s Bloggers Spend More Time Writing Less Content by Convince & Convert – Jay Baer: “This year, an impressive 1,377 bloggers answered the call to provide their insights. That’s a lot of bloggers! I’m not surprised, given Andy’s charm and smarts. He is a true data nerd, and I can say for myself that the reason I spent the time filling out the survey was that I knew the output would be interesting, useful, and perhaps even inspiring. I was right. Behold: Five major takeaways from the 2017 blogger survey. And please do yourself a favor and download the full survey for more delicious insights. You won’t be disappointed in the time, energy, and work that went into analyzing this data!”
The Definitive Guide to Growing Your Instagram Following 3x Faster by Blogging Wizard: “On April 9, 2012, the 18 month-old company known as Instagram was bought by Facebook for a cool one billion dollars. That’s a one with nine zeros behind it… Wowza! Since then, the company has hit their stride with just about everyone and their mother jumping onto the growing platform. With the increase of users on Instagram, many are seeking ways to use it as a marketing platform and grow their following.”
The 21 Social Media Tools Every Smart Marketer Needs by Rebekah Radice: “Value your time online? Of course you do! And getting your time back is more important than ever. If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. The good news? Having the right social media tools can make your life easier. Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.