Social Media Weekly Update – August 3, 2018

Welcome to the Social Media Weekly Update. Facebook ads, when done correctly, can be powerful and lucrative so be sure to read the post by Sophia Bernazzani. The Blogging Wizard always writes killer posts. So be sure to see his post on how to write better blog headlines.

And have a wonderful weekend!

How To Choose The Best Social Media Distribution Channels by Heidi Cohen: “Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered.”

13 of the Best Facebook Ad Examples That Actually Work (And Why) from HubSpot and by Sophia Bernazzani: “On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.”

5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead) from Buffer: “There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right?  After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it? Well, it’s become pretty old-fashioned. Even, dare I say, obsolete. With this in mind, we wanted to take a look back and tactics that may have worked in 2012 or 2013, but aren’t quite so effective nowadays.”

How To Write Better Blog Headlines (Even If You’re A Complete Beginner) from Bogging Wizard: “Writing high-quality articles takes a ton of time, but sadly many high quality articles won’t even get read. According to Copyblogger, 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest. To maximize your effectiveness with blogging or content marketing, you really have to write amazing headlines that people feel compelled to click.”

9 Subject Line Tips to Crush Email Open Rates by Robin Selvy Re: “Email isn’t dead. In fact, the number of email accounts is expected to grow more than 22% by 2021. And with over 3 million legitimate emails sent every hour (according to Internet Live Stats), it’s more important than ever to find ways to cut through the noise. Because 35% of email recipients open based on the subject line alone (according to Convince & Convert), the subject line is a great place to start.”

Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.