This week’s Social Media Weekly Update includes posts on Instagram, Facebook, blogging ideas, and writing tips. I hope you enjoy this week’s selection.
It was an exciting week due to the eclipse. I’d love to hear about your experience viewing it.
Which is more important: The content, or the person? from Mark Schaefer: “At the beginning of your personal branding journey, content (generally written, audio, or video) is the fuel to help you become discovered and known. But I feel strongly there must be some compelling human element to that content. To stand out today you must be original, and to be original you have no choice but to bring your own story into the picture. So as you begin your personal branding journey (or any branding journey for that matter) the focus has to be on the content, because you’re unknown.”
Get Over Your Creativity Block With These 20 Social Media Content Ideas from Buffer: ” As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like:
- What content should I share on our social media profiles?
- How can I share a blog post on Facebook in a new, creative way?
- How can I use the latest Instagram feature effectively?
To help you answer these questions, and countless others, we put our heads together to come up with 20 creative ways for sharing content on social media.”
8 Writing Tips I Wish I Knew Before I Started Blogging from HubSpot: “I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the last paper I wrote was about the Odyssey. I didn’t know what I was doing.”
How to Set Up a Creative Facebook Cover Video from Social Media Examiner: “When users visit your page, your Facebook cover photo is one of the first things they’ll notice. For new visitors, your cover photo can help represent your brand and portray your story in just a few seconds. It only makes sense that a short video can accomplish this better than a still photo.”
13 Expert Tips to Help You Build Your Instagram Following from Entrepreneur: “Instagram has recently undergone dramatic changes in the way it operates recently. On the positive side, you can now post pictures that aren’t square, you can like comments, added Instagram stories and improved their editing tools and filters and you can also go live. On the negative side, they have disabled the ability of many third-party utilities that can help people manage accounts. Worst of all, they have changed the way their algorithm works, and for many, myself included, engagement (likes and comments) has been diminishing.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.