Enjoy the posts in this week’s Social Media Update. And enjoy the end of summer and the coming of fall in September.
Why Being Personable Is the Key to Social Media Success by Convince & Convert: “The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content.”
19 of the Best Landing Page Design Examples You Need to See in 2018 from HubSpot and by Karla Cook: “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.”
4 Strategies I’ve Used to Grow My Blog Traffic to 2 Million Readers (on the Side) from Bluehost: “Building your blog and officially launching your website is only one part of the equation. What should you actually do once you’ve hit publish on your first few blog posts? How do you begin driving traffic to your blog so that you can accomplish all of your goals? This a question I hear time and time again from my readers and podcast listeners alike. And, it’s one that separates the successful blogs from those that are only read by your mother and a few spam bots. The truth is, you can have the best content in the world, but if you’re looking to drive traffic and build a successful business from your blog—you need to know how to promote your content, attract readers, and do that better than others in your industry.”
5 Golden Marketing Tips for Ruling Instagram by Phil Butler: “While Facebook’s move to purchase Instagram for $1 billion back in 2012 was initially viewed with some skepticism, it’s since proven to be a stroke of genius, with the visual-focused platform advancing to a billion active users, and providing Facebook with a unique, mobile-native way to broaden its reach. But the exponential growth of Instagram has lead to a new problem – now that everyone is jumping on board the Instagram train, including brands looking to ride the new wave, it’s become increasingly more difficult to stand out in user feeds.”
27 Things That All Small Business Websites Need [Infographic] by Mark Walker-Ford: “Are you in the process of creating a new website for your business? Want to know the features you should include to cater for your visitors’ requirements?”
Social Media Playbook for Connecting with Millennials by Christian Zilles: “What exactly do young millennial users expect from brands on social media? That’s a question that gets asked a lot by companies trying to capture the attention of the all-important 18-to-34 demographic. What we do know is that young millennials are the first generation to grow up with social media and ubiquitous digital devices, and that has made them very savvy across social media. With that in mind, here’s a social media playbook for connecting with millennials.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.