Every Friday I bring you a summary of the best posts I read over the past week as part of the Social Media Weekly Update. Three of this week’s posts cover an aspect of blogging. I hope you read and like all of the posts listed below.
Capture Reader Engagement With These 9 Tips and Tricks by Mike Giannulis: “The purpose of creating content isn’t just to publish new content. It’s to bring in new visitors, boost sales, increase followers and drive in more traffic. There are those who write blog posts just to write because they enjoy it. However, for the vast majority of published content, there’s a greater purpose behind it.”
This is All You Need to Write the BEST Social Media Bio by Rebekah Radice: “When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network. Sound daunting? Don’t worry!”
The science of storytelling from Marketing Land: ““Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered messaging tool works. In this column, I’ll remedy that with some scientific explanations.”
Audience Attention: How To Hook And Retain Reader Focus by Heidi Cohen: “Do you really believe that a goldfish has a longer attention span than you do? If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet? Living in Manhattan, I battle screen-engaged people of all sizes, backgrounds and ages whenever I venture out of my apartment. Without seeming to pay attention to what’s in front of them, they gesture wildly while screaming at invisible listeners.”
LinkedIn for Business: The Ultimate Marketing Guide from Hootsuite: “With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.