Grow your social media following with suggestions from this week’s Social Media Weekly Update!
8 Ways to Optimize Your Facebook Page by Ann Smarty: “Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.”
18 Instagram Stats Every Marketer Should Know for 2017 from Sprout Social: “Instagram is indubitably a top superpower amongst rival social networks LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram currently has over 700 million monthly active users. To put this into perspective, that’s over double the monthly active users of Twitter and three times as much for monthly active users on WhatsApp and Facebook Messenger.”
5 Exciting Social Media and Marketing Trends to Know in 2017 from Buffer: “What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.”
Innovative Ways to Create Content That Gets Shared via Peg Fitzpatrick: “Your most important online asset is your content.1 It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.”
How to Grow Your Facebook Following: A 6-Step Plan from Social Media Examiner: “Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.