This week’s Social Media update will help you stand out in the online crowd. Learn about Instagram’s hot new feature, IGTV, how to write awesome blog headlines, and how to get better engagement on Instagram. It’s all here. Enjoy reading this week’s selection.
How to Turn Fans Into Brand Champions by Anne Ackroyd: “Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and followers into brand champions.”
Google Confirms Broad Core Algorithm Update: The Facts & Advice by Roger Montti and from Search Engine Journal: “Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out. The WebmasterWorld forum has been filled with discussion about the changes. Let’s explore what Google changed, will it last and what you should you do.”
A Quick Guide to IGTV [Infographic] by Irfan Ahmad: “Last month, Instagram launched IGTV, it’s longer form content hub aimed at facilitating creators – a new home for episodic video content. And while IGTV is not likely to challenge YouTube for the online video crown, it does align with trends within the wider digital video landscape. And with Instagram’s main platform now being used by a billion people each month, its likely to see solid adoption and usage.”
How to write headlines that don’t turn off your blog visitors by Imobsession: “Headlines: They are the first thing that any visitor reads before they read anything else on your website. A good headline can either engage your visitors or turn them off so much that they decide to leave your website. That’s why so much attention is paid to writing great headlines and in this article you’ll learn how to create the perfect headlines … and more.”
SEO Tips: Top 7 Proven Strategies to Get Your Content Ranked by Ruhani Rabin: “The purpose of any website publishing necessary content, which includes its guest posting services, is to gain visibility. But with millions of websites running on the Google search engine, it may be difficult to get your content ranked and, thereby, garner potential traffic with interests similar to what your website caters.”
Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More! from Buffer: “Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.