I read some great posts this past week and the best of the crop are in today’s Social Media Weekly Update. Enjoy them!
3 Notes on Facebook’s News Feed Changes Thus Far from Social Media Today: “So how’s your organic reach on Facebook doing? We’re now three months into Facebook’s News Feed shift, which re-weighted the platform’s infamous algorithm to put more emphasis on ‘person-to-person engagement’ over Page interaction. That change, along with other, smaller tweaks, has had varying impacts, with some publishers going out of business entirely (Little Things) and others reporting improved performance, seemingly against the odds.”
How to make content worthy of the share button from Articulate Marketing: “Marketers are forever chasing the elusive ‘social share’, but they rarely stop to ask: why do people share? A study of 2,500 online sharers by the New York Times found five of the most common motivations.”
3 Simple Social Media Tips for Boosting Your Visibility as a Coach or Consultant by Lena Elkins: “When I was running a digital marketing agency back in 2015, I primarily helped B2B tech brands grow their online following and increase engagement across platforms. But the truth was that while these companies were getting googly-eyed over vanity metrics and acting as if they’d won the Grammy’s after receiving 50 likes on a Facebook post, they completely lost sight of the numbers that meant the most – their related income figures.”
Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote by Heidi Cohen: “Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done output.”
How to Create Your First Content Funnel in 6 Steps from Kapost: “I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get to this point, and they’ve (finally) got some seed or series-A funding that allows them to hire some help. That funding also brings a mandate to grow revenue. Investors want a return on their money. And they’d like to see it yesterday. While most companies in this position understand the value of strong content, they haven’t had the time or the resources to actually create anything. They’ve been relying heavily on a salesperson, some word of mouth, and referrals.”
12 Overlooked Facebook Features That Help Marketers from Social Media Examiner: “Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.