This issue of the Social Media Weekly Update has plenty of posts on social media plus a blog post about the new way of viewing the marketing funnel. Definitely read that post! And enjoy all of them.
How to Develop a Thriving Community by Mike Stelzner: “Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for developing a brand that incorporates community. You’ll also learn how to decide whom your community should serve.”
The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic] by Convince & Convert: “An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s motivation can literally change with the wind, water temperature, cloud cover, air temperature, and a myriad of other reasons that most of us will never care to understand. But, the fisherman just keeps trying different areas of the lake, and different baits and lures until they find the right combination. Even the smallest tug on the tip of a fishing rod is enough to develop a strategy for landing that world record clunker. They patiently work all areas of the lake with all different types of baits and lures.
10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic] by Mark Walker-Ford: “Are you just getting started with a video marketing campaign for your business? Do you need help to come up with effective video content ideas that your readers and followers will love? The team from Yeah Local share 10 video content ideas to consider in this infographic.
26 Mobile and Desktop Tools for Marketers by Erik Fisher: “Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week.”
Instagram Officially Launches Quiz Stickers for Instagram Stories by Andrew Hutchinson: “After it was initially spotted in testing back in February, Instagram is this week officially launching its new Quiz Sticker for Instagram Stories.”
4 Top Tools for Finding and Connecting with Instagram Influencers from Social Media Today: “As social platforms become more visual, and more creative, a growing number of brands are looking to influencer marketing to help them maximize their reach to the right audiences.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.