Welcome to the Social Media Weekly Update. This week’s update has a phenomenal post on LinkedIn by Christina Newberry so be certain to read that one. The MOZ post on SEO is another must-read. Enjoy the posts and your weekend!
Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together from MOZ: “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.”
LinkedIn for Business: The Ultimate Marketing Guide by Christina Newberry: “You may already know that LinkedIn has 546 million users. But what really matters for a business-oriented network like LinkedIn is that those users include 40 million decision-makers, 10 million opinion leaders, 61 million senior-level influencers, and six million C-suite executives.”
21 Simple Ways to Get More Instagram Followers from HootSuite: “Want to learn how to get more Instagram followers the right way in 2018? You’ve come to the right place. Sure, there are dodgy shortcuts you could take like buying followers or using bots—but what’s the point? Your goal is to grow a following of people that will actually care about and engage with your brand. That’s the only way your Instagram strategy will deliver real business results.”
New Data Reveals it’s Time to Change Your Headline Strategy from Social Media Today: “Every day, people work really hard to create quality content, but then they shoot themselves in the foot by slapping on some crappy headline onto it. It’s mind-blowing. Your headlines shouldn’t be an afterthought – content that has a catchy headline is more likely to be clicked on and read. Content that gets more clicks and engagement gets rewarded, especially in Google’s search results and Facebook’s News Feed.”
The Biggest Social Media Changes So Far in 2018 – And How to Keep Up from Social Media Today: “While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition. If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors – Facebook, Twitter, LinkedIn, and others are constantly updating themselves to meet the changing needs of consumers and businesses. Here’s a look at some of the most notable social media changes so far in 2018.”
How to Blog Successfully by Peg Fitzpatrick: “Whether you’re thinking about starting a blog, just getting started, or have had a blog running for a few years it’s important to look for ways to boost your blogging skills. Blogging is an important tool for anyone wishing to grow an online brand. It’s not enough to have social media accounts because these can disappear [I’m looking at you Vine] or lose public favor [poor Google+]. These are some ways that I’ve been successful with my blog.”
4 Tips to Help Your Business Generate More Clients via Social Media from Social Media Today: “Clients and customers are what makes your business go round, they’re the very lifeblood of your business. Without them, you don’t have a company. So here’s the big question: Where do you find clients? It’s a question that you might have asked, and have likely heard a hundred times already.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.