Welcome to the Social Media Weekly Update. Video is huge so be sure to read the post by Buffer on 20 tools for video. Also, words are everything in marketing so don’t leave this week’s update without reading the list of 20 killer words.
How SEO Works, Exactly from Search Engine Journal and by Sergey Grybniak: “Search engine optimization evolves and changes all the time. Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates. In light of this, SEO is perceived by many as a never-ending battle between search engines and SEO professionals who continue to puzzle out updates to gain more traffic and increase SERP visibility for a short while.”
8 Powerful Split Testing Tools To Optimize Your WordPress Site from Blogging Wizard: “If you’re like most bloggers and entrepreneurs, you’re always on a quest for “more”. More email subscribers. More site members. More revenue. One way to get “more” is boosting your site’s traffic. Another way to get “more” is by doing more with the traffic that you already have.”
20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes from Buffer: “Creating social media content takes time. And creating great social media contenttakes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.”
How to write: 20 killer words and 13 words that kill from Articulate from Articulate: “People make buying decisions based on rational and emotional motivations. When structuring your writing you need to identify how you can appeal to both.”
How to Use Instagram Story Highlights by Sue B. Zimmerman: “When Instagram initially rolled out Instagram Stories it felt like a race against the clock to view content from your favorite accounts before 24 hours or risk serious FOMO. But that era of short-lived Instagram Stories is different now with the addition of quickly coming to a close thanks to one of the newest features, Story Highlights.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.