In this installment of the Social Media Weekly Update you’ll find posts on varied topics. Learn to buff up your LinkedIn account and delve into email marketing — a necessity these days. You’ll also find posts on social media marketing and analytics. Enjoy!
5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy by Lilach Bullock: “LinkedIn hasn’t always been the most visual of social networks – it’s no Facebook, and it’s certainly no Instagram. However, that’s changed quite a bit in recent years, and even though it might seem that LinkedIn isn’t as visual a platform as the other top social networks, the truth is that visuals do still play a key role … ”
3 Email Marketing Statistics That Are Shaping 2019 and Beyond by Convince & Convert: “Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future.”
Social Media Marketing
The 5-Step Social Media Marketing Plan for 2019 by Falcon.io: “So what makes a successful social media strategic plan? Aside from being clear, concise, and measurable, it also needs to outline your goals for the year and how you’ll achieve them. In this guide to effective social media strategy planning, we will look at five actionable steps that you should take to ensure your brand produces an ambitious yet attainable social media marketing strategy. Let’s get started.”
The ROI of Social Media: Measuring What Matters by Melonie Dodaro: “Do you know what the return on investment (ROI) of your social media efforts is for your business? Do you know which key performance indicators (KPIs) are most important to your business and how they are tied to your business goals?”
5 Tools to Help Analyze and Improve Your Instagram Stories Performance by Adina Jipa: “Now with over 500 million daily active users, Instagram Stories is fast becoming an essential consideration for all social media marketers and businesses looking to make the most of social connection.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.