Welcome to the newest edition of the Social Media Weekly Roundup. I hope you enjoy this week’s edition.
4 Criteria for Choosing Successful Content Marketing Topics – Iterate Marketing from Iterate: “There’s no magic to choosing the right topics—just a few criteria and some additional research. All of the data points you uncovered when researching segments and personas are relevant to your audience. But information that’s relevant to your audience doesn’t necessarily make for good content topics. Further, some seemingly-relevant ideas just aren’t a good fit for your brand.”
Plan the Ultimate Pinterest & Instagram Strategy from Tailwind App: “‘Tactics without strategy is the noise before defeat.’ That quote is so good that it’s often misattributed to Sun Tzu, military philosopher and writer of The Art of War. It tells us two important things.”
9 Ways to Refine Your Twitter Ad Targeting from Social Media Examiner: “Want to reach better-qualified leads with your Twitter ads? Looking for ways to improve your ad targeting? Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. In this article, you’ll discover nine ways to target your audience more effectively with Twitter ads.”
How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy from Buffer: “Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.
How to Create a Brilliant Newsletter People Want to Read from Content Marketing Institute: “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.