I hope you enjoy this week’s Social Media Weekly Roundup. Be sure to read Constant Contact’s post on Google Analytics.
Everything you need to know about hashtags from Lilach Bullock: “Ever since the first hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge part of some of the biggest social networks. So in this blog post, I will be covering everything there is to know about hashtags: the do’s and don’t’s, how, where and when to use them, and the top hashtag tools on the market.”
Google Analytics: 5 Reports You Need to Know About from Constant Contact: “If you have a website, you should be using Google Analytics. Why? Google Analytics is one of the most valuable tools available to website owners and it’s completely free. Adding a little bit of code to your webpages opens you up to a wealth of invaluable data that allows you to measure how well your website is meeting its goals and find insights into how to improve it.”
Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature from Buffer: “The feature, known as Facebook Stories, is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. To access the camera, simply swipe right on Facebook’s mobile app.”
14 Unseen Instagram Tools To Grow Your Audience from Jan Ursula: “Whether you’re looking for a way to grow your audience, engage with your audience or get traffic to your product, service, or affiliate offer, Instagram is one of the best places to go. But growing our page and engaging with my followers would be impossible without automation. I can’t imagine doing it manually.”
How to Maximize Your Facebook Reach from Social Media Examiner: “Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’ll discover how to help your Facebook posts go further.”
How a Minimalist Content Strategy Earns You More with Less from Jacob Warwick: “In December of 2016, an average of over two million blog posts were created each day on the WordPress platform alone. 10 years ago, that number was approximately 60,000 a day. Let that sink in for a moment. That’s a heck of a lot of content scaling exponentially with our tech-obsessed society. When you consider that much of this content is not original, lacks deep thought, or is entirely irrelevant and filled with self-promotion, that number can become aggravating and is considered in the marketing industry to be noise.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.