Welcome to the Social Media Weekly Roundup where you’ll find the top issues in social media covered this past week. Enjoy!
Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek from Buffer: “Join us as we explore everything there is to know about LinkedIn marketing and how you can apply some of Candice’s proven strategies to your own business in this episode of The Science of Social Media. Candice Galek shares the specific LinkedIn marketing strategies she’s used to grow her business into one of the top online retailers for swimwear.”
7 Emotional Triggers to Hook Your Subscribers from Convince & Convert: “Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B testing, and strategy building, I’ve created a more-or-less accurate picture of what works and what doesn’t. And when it comes to improving open and clickthrough rates (CTRs), I can tell you that emotional triggers are the secret to successful email campaigns.”
How To Use Webinars To Grow Your Email List Like Wildfire via Adam Connell: “It’s no wonder that webinars have exploded this year. In fact, it’s predicted that 3/4 of all web traffic will be video by 2017. Video is the future of content marketing. Why? Well, for starters, people’s attention span is shorter than a goldfish – 8 seconds, which is down from 12 seconds. It seems reading an entire blog post, word-for-word, is now reserved for editors. The typical user online only scans the post, picking out bold phrases and subheadings. But with a webinar, you’re using more than your vision. You consume a webinar much more efficiently because you’re listening, taking notes and seeing slides that reinforce what you’re hearing.”
Keywords on Pinterest: How to Find Them & 6 Places to Put Them from Blog Beautifully: “Pinterest is a super fun social media platform, isn’t it? I swear I could spend HOURS pinning away every single day if time and circumstances allowed. However, there’s one thing about Pinterest that most bloggers tend to forget (one SUPER IMPORTANT thing, might I add!) Pinterest is also a search engine.”
How to Keep Your Facebook Group Active and Engaged by Neil Patel: “Imagine that you had a captive marketing audience. You could speak to them at any time about anything, and they would listen. They would get excited when you told them about anything. They would stop whatever they were working on to listen to you and respond. And — this is the best part — when you asked them to buy your product or service, they would do so. Yep. At your request, they would buy your product or service. This isn’t a dream. This isn’t a gimmick. This isn’t some scammy marketing tactic. This is the reality of a well-developed Facebook group. And it works!”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.