Social Media Weekly Roundup – April 7, 2017

Welcome to another edition of the Social Media Weekly Roundup. You’ll find an array of what I considered the best posts of the week in the world of marketing. I hope you enjoy them.

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Social Media Roundup

How to Get More From Your Twitter Business Page: Infographic from Louise Myers: “What’s the goal of your company’s Twitter account? If you haven’t figured it out, you might want to think about how you can use Twitter in more meaningful ways. In fact, Twitter possesses some key attributes that makes it a useful tool to build loyalty and provide solutions for customers in unexpected ways.”

5 Ways to Make Your Content Marketing Succeed from Business.com: “Content marketing is everywhere if you look and listen. A business can pour a lot of time and effort into creating a content marketing strategy, and it still might fall short of expectations. That’s why you need to find the ways to make your content marketing campaign succeed.”

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy  from Buffer: “When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.”

10 Email Marketing Do’s and Don’ts from Campaign Monitor: “Email marketing is a proven tactic that marketers count on to drive results again and again. We’ve put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.”

8 Powerful Instagram Tools To Boost Your Social Media Presence from the Adam Connell: “Nobody wants to be left behind, and there’s no doubt – your business needs to be on social media. You’re probably already on Facebook and Twitter – and maybe Pinterest and LinkedIn – but what about some of those other networks you keep hearing about, specifically Instagram?”

6 Social Media Content Categories To Delight Your Fans from Louise Myers: “Wondering why you need social media content categories? Here’s the deal: Most people don’t follow business pages to be sold to. Posting interesting content from a wide variety of categories, or “content buckets,” assures that you’ll delight your current fans, while attracting new ones!”

 

Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.