This is the part two of my multi-part series on Instagram for businesses.
Let’s start by talking about hashtags.
As you know, hashtags are vital to Twitter.
Likewise, for Instagram.
The good news is that you can use a lot of the same hashtags you’ve been using on Twitter for Instagram.
Impact Zone published the best list of hashtags for businesses that I’ve seen. Follow their advice: don’t use high volume hashtags because they will get lost among the million other businesses that use them.
Why You Should Use Hashtags on Instagram
But let’s back up a sec.
Hashtags work two ways. They help you connect with customers and prospective clients, and they help clients find you.
And a hashtag is two contiguous words prefaced by the hashtag symbol #.
According to the Instagram scheduling app, Later, Instagram hashtags are an effective way to trigger more engagement with your images.
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.
On Twitter, two hashtags are the most you want to use in a tweet. Any more than that and your tweet looks spammy.
On Instagram, you can use up to thirty hashtags on a regular post but using eleven is usually sufficient.
On Instagram Stories, you can use up to 10.
Hide the Hashtags
Some people like to hide their hashtags. Others don’t.
My take is that they can make a good caption spammy so hiding them is the better approach.
Not sure how to hide the hashtags?
- Upload your image.
- Add your caption.
- Once your post is published, click the speech bubble and use that area write your hashtags.
You can also hide your hashtags within the caption. Here’s how:
- Upload your image.
- Add a caption.
- Tap the 123 key after finishing your caption.
- Tap return.
- Continue steps four to five four more times.
- Now your followers will need to click “more” to see your hashtags.
Here’s an example of this strategy.
Hit Publish Already? No Worries. You Can Still Add Hashtags
- Yes, even after you’ve published a photo you can still sneak in a few hashtags.
- Just go to your feed and select the photo and caption you want to add hashtags to.
- Tap on the image and tap the three dots in the top right corner.
- Add another hashtag.
Next week we will tackle Instagram Stories.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.