Ready to conquer LinkedIn for business?
Of course you are.
Listen, while Instagram keeps climbing the chart, growing and expanding you need to know this: professionals regard LinkedIn as the most valuable online platform for professionals.
And I didn’t select the above image willy nilly. Men now dominate LinkedIn and people of color are more prevalent on all social media.
So, let’s get started.
LinkedIn is an excellent venue to post information about yourself and your company. Here you can find clients, connect with colleagues, and learn and share your expertise.
However, let’s look at the numbers first. These stats are from Omnicore.
These numbers are accurate as of May 29, 2019:
- Total number of users: 630 million
- Number of monthly active users: 303 million
- Active users from the US: 177 million
Now, look at who uses LinkedIn.
- 40 million students and recent college graduates on LinkedIn.
- The number of men on LinkedIn rose above the number of women, with a 57% to 43% ratio. There used to be an even number, but that number now fluctuates.
- 23% Millennials (18-24 years old) use LinkedIn.
- There are 87 million Millennials on LinkedIn, with 11 million in decision-making positions.
- 49% of LinkedIn users earn more than $75,000 in a year. This figure is courtesy of the Pew Research Center and is from 2018.
- 51% of US college graduates use LinkedIn. This number also comes from a report from Pew.
- 90 million LinkedIn users are senior level influencers, and 63 million are in decision-making positions. This figure comes directly from LinkedIn.
Let’s Interpret the Numbers
With so many college students and graduates on LinkedIn, as well as Millenials, LinkedIn is a great spot to announce job openings in your business.
Yes, you probably thought that Millennials were spending their time on Instagram, WhatsApp, and Snap. Wrong.
They have to eat and pay rent, right? So they spend time finding a dream job.
If you have a paid account, you can advertise your company’s openings.
Here’s another statistic from Omicore, by the way. More than 90% of recruiters use LinkedIn regularly.
This means that if you’re looking for employees, recruit on this social media network through posts, blog posts, and especially video.
Let’s Get Started with LinkedIn
It’s hard to believe that you wouldn’t have a LinkedIn account already. If you don’t, go to LinkedIn.com and sign up. Just enter your email address and create a secure password, and you’re on your way.
Make sure that you upload a professional photograph for your avatar, upload a LinkedIn banner image, and go through the lengthy process of completing your profile.
After entering your About section, focus on the Experience section. Be careful with the titles you give yourself because the most recent title will appear in your top profile section.
The top portion of your LinkedIn profile should look like this:
LinkedIn enables you to include your education, volunteer experience, skills and endorsements, and recommendations.
Include your history of volunteer work as it pertains to your business or lifestyle. I believe that showing commitment to your community makes good business sense because it demonstrates that you care about your community.
Under accomplishments, you can add a variety of items. If you’ve written one or more books, add their titles and information about them.
If you have time to join a group, do so. However, adjust your notifications so that you don’t receive an email every time someone adds a comment.
Before leaving this page, remember to edit your public profile & URL. For example, instead of my LinkedIn public URL being LinkedIn.com/FrancesCaballo19385758493873628494 it is LinkedIn.com/in/FrancesCaballo/.
Edit your LinkedIn URL by clicking or tapping “edit public profile & URL” in the upper right-hand corner. If you want a new profile in another language, you can do that here as well.
Time to Conquer LinkedIn for Business
When you click or tap the arrow next to the word Work in the upper taskbar, select Create a Company Page.
LinkedIn Company Page
Once you select the option to create a company page, you’ll see four choices.
Make your selection and proceed.
You will add your company name and select a LinkedIn public URL. Then you will provide some company details, a logo, and your company’s tagline.
Once you complete this information, click Create Page.
The next item you see will be this pop-up:
Click “get started.”
My situation is different from yours. My company name is ACT Communications. I only use that business name when I bill clients. For years now, I brand myself as do a lot of social media consultants.
In your case, you will have a business name and logo. Use those.
Next week, I’ll share with you how to go about finalizing your company page. In the future, we will also discuss how to post jobs and attract candidates and other topics.
There’s a lot to cover about LinkedIn, so let’s take our time with it. This platform takes a lot of time to set up. It’s nothing like Instagram. So let’s take our time so that you can truly conquer LinkedIn for business.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Connect with her on LinkedIn and Instagram.