Every artist dips his brush in his own soul, and paints his own nature into his pictures. Henry Ward Beecher
There is wasted space on the internet. Have you noticed it?
I’m specifically talking about Twitter header images. How often have you visited a business’s Twitter profile only to discover that the header image is solid blue, or green, or a picture of a dog?
Twitter gives you ample space, 1500 pixels in width X 500 pixels in height, to extend your brand, publicize a service, or upload an image of your newest product.
What so many business owners do instead is they leave the space blank, or fill it with pictures of animals, flowers, or buildings. Or their images leave you questioning the purpose or reason for the chosen header picture.
Like I said, there’s a lot of wasted space on the internet that business owners could be using to promote their brand, their successes, and their careers.
With a free tool, such as Canva.com, or a paid tool, such as PicMonkey.com, you can create a twitter header image that matches your brand. Or you can hire a graphic artist to create one for you.
In the first example, you can see that this graphic artist chose not to create a Twitter header that displayed her skills but instead used a rainbow of colors as her header image. We coming away knowing nothing about her brand or her skills.
There are a couple issues with this Twitter header and avatar. First, unless you’re as big as say Honda or Mercedes, don’t use a logo for your avatar. James Sansone is a regional lawyer and so should be using a picture of himself. His header image should reflect his specialities.
This next Twitter header is better, even though it uses a logo. The white space is pleasing to the eye. And it’s definitely an upgrade to use the firm’s partners as the avatar.
This next Twitter header for the CPA is confusing. A better header would reflect brand colors and specialties. The personal avatar is a nice touch though.
This is an example of the wasted space I mentioned earlier in this post. The blank blue header is just begging to be filled. On balance, at least she uploaded a professional avatar of herself.
This next one isn’t bad. The lawyer has a nice avatar, explains in his bio that his specialties are criminal defense, DWI, and traffic law, and his header image depicts the city where he works. Nice.
At times businesses need editors and this might be a good one to hire. Her avatar is engaging and her header image is perfect.
This marketer uses his header image creatively. The passport suggests he’s available internationally and the Post-It lists his Twitter handles, LinkedIn URL, and website link.
If SEO is the peak you can’t scale, then perhaps you should hire Ashley Faulkes. His avatar is fine and his Twitter header is the perfect one to end with.
7 Recommendations for the Perfect Twitter Header Image
What steps should you now take to improve your Twitter header? Here are some guidelines to consider.
- Go to Canva.com. This free app has the correct template for creating your Twitter header image. Or use the dimensions above and use PicMonkey.com.
- If you need a background image, go to LibreStock.com. This excellent resource pulls images from 47 free stock photo websites.
- Include your brand color in your image when it makes sense.
- Let your customers know about your successes.
- Display your brand colors.
- Use your header image to convey information about you, such as how to contact you.
- Use you header image to publicize specials or entice people into a lead magnet.
Don’t leave your header image blank or upload an image that doesn’t relate to your brand or genre. I’m a huge dog lover but when I visit an author’s profile, I want to see a picture of the writer and I want the header image to communicate the writer’s genre and books.
Twitter is giving you a gift with that header image so use it thoughtfully to reach out to your readers.
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.