Every Friday I present the newest and best posts of the week as part of my Social Media Weekly Update. I offer a wide diversity this week and I hope you enjoy every single one of them.
31 YouTube Stats That Matter to Marketers from Hootsuite: “The way we consume video is changing fast. Rather than gathering around the TV to watch our favourite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and needs.”
Live video streaming is all the rage these days, with both regular users and influencers using it from Marketo: “Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. Video content can also make complicated subject matter more easily digestible.”
7 Mobile Apps That Create Quality Visual Content from Smartphone Marketing: “Do you want to easily create video or images on the go? Looking for easy-to-use apps to enhance your social media visuals? In this article, you’ll discover seven mobile apps for creating quality visual content with your smartphone or tablet.”
How to Use Instagram Hashtags for More Exposure from Ann Gotter: “Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals.”
Metrics, metrics, metrics! You can’t avoid them from Marketo: “Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business (a.k.a. ROI)?”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.