Online Marketing Solutions for Business

Frances Caballo

Social Media Weekly Update – February 16, 2018

Social Media Weekly Update

Every Friday I present the newest and best posts of the week as part of my Social Media Weekly Update. I offer a wide diversity this week and I hope you enjoy every single one of them.

31 YouTube Stats That Matter to Marketers from Hootsuite: “The way we consume video is changing fast. Rather than gathering around the TV to watch our favourite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and needs.”

Live video streaming is all the rage these days, with both regular users and influencers using it from Marketo: “Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. Video content can also make complicated subject matter more easily digestible.”

7 Mobile Apps That Create Quality Visual Content from Smartphone Marketing: “Do you want to easily create video or images on the go? Looking for easy-to-use apps to enhance your social media visuals? In this article, you’ll discover seven mobile apps for creating quality visual content with your smartphone or tablet.”

How to Use Instagram Hashtags for More Exposure from Ann Gotter: “Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals.”

 There are certain phrases and behavior that undermine our leadership potential, yet most of us are guilty of at least one from Spin Sucks: “I’ve been fortunate in my career to work with some amazing leaders, both directly and from afar. I’ve also worked with the best leadership coach in all of the land. (And some of my leadership team has worked with him, as well.) It is because of Randy Hall that I have learned how to behave, what to say (and what not to say), how to calm down before responding, and how to get the very best out of people.”

Metrics, metrics, metrics! You can’t avoid them from Marketo: “Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business (a.k.a. ROI)?”

Quote of the Week

Frances Caballo Social Media StrategistFrances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.

 

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Social Media Weekly Update – February 9, 2018

Social Media Weekly Update

Welcome to the latest edition of the Social Media Weekly Update. If you want to learn more about Facebook advertising, be sure to read Jon Loomer’s post; he’s the best. Be sure to read the Blogging Wizard’s post on Pinterest because Pinterest is more than just a website of lovely images; it’s a social media platform that’s powerful at referring traffic to your website.

Have fun this weekend!

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media from Buffer: “Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch.”

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act by Jon Loomer: “Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting.”

5 Simple Marketing Tips for New Business Growth from Marketo: “Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.”

17 Easy Ways To Boost Your Pinterest Following from Blogging Wizard: “So you want to gain traction on Pinterest and amplify the number of followers you have. Don’t we all? Pinterest is a game-changer for entrepreneurs, bloggers, and even large corporations. It’s mind-blowing how many businesses and bloggers are having massive success with this marketing gold-mine.”

15 Tips for Growing Your YouTube Channel by Jeremy Vest: “Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process.”

Quote of the Week

If people like you, they'll listen to you, but if they trust you, they'll do business with you. Zig Ziglar-

 

Frances Caballo Social Media StrategistFrances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.

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14 Twitter Apps and Tools for Small Business

When was the last time you tried a new application? I’m often on the hunt for new tools to share with you that might make your day easier and your social media marketing more efficient.

So when I took at course recently, I learned of some applications and I immediately thought how cool it would be to share them with you. I’ve dropped the more expensive ones from the list since I don’t consider those small business friendly, but you’ll find most of them below.

Let’s get started!

Scheduling Tools

A scheduling app is like a piece of heaven, or New York cheesecake. I can’t decide. What I do know is that scheduling tools enable us to schedule our posts in the morning and then walk away from the computer or at least spend our day working on other digital projects.

MeetEdgar

Let’s start with MeetEdgar, an app I’ve known about but never before written about. Use this app to schedule recurring messages or blog posts on Twitter, Facebook, and LinkedIn. MeetEdgar prevents the tedium of having to reschedule posts by hand from a spreadsheet.

Social Jukebox

Put posts into Social Jukebox to post on Twitter, LinkedIn, and Facebook. Each Jukebox stores thousands of tweets and posts for reposting. The tool automatically generates thank you tweets every Friday, and Social Jukebox collects mentions of your Twitter account and stores them in a database for you to view.

Hootsuite

You can start with a free plan and schedule your messaging in Twitter, LinkedIn, and Facebook. Hootsuite’s free plan allows three accounts, and they may also include Google+ page, Instagram, and YouTube.

Buffer

Buffer is another scheduling application. With the free account, you can have one user on Twitter, Facebook, LinkedIn, Instagram, and a Google Page account. The free account allows for ten posts at a time. The Awesome plan is just $10/month, includes Pinterest, and allows ten users and up to scheduled 100 posts at a time.

Community Reach and Management

Want to expand your community or reduce it? Try one of these apps for reducing your list of users you’re following or helping you to find new followers.

Commun.it 

This app looks at all the users you follow on Twitter and then divides them into influencers and supporters, giving you insight into the people who are following you and engaging with your content. The app will also suggest a list of users you might want to unfollow plus followers you might want to follow.

Tweepi

Tweepi is a Twitter tool that enables you to follow followers and friends, unfollow inactives and those people who you follow but who aren’t following you back. You can also use the tool to search for users by bio, interest, full name, or location and follow users who just tweeted about a certain topic in your niche. In addition, you can unfollow users who neglect to upload an avatar, aka eggheads.

ManageFlitter

You can use the free version of this tool to unfollow Twitter users and to use some features to grow your account.

If you’re willing to pay $12/month, you have access to additional features. You can:

  • Unfollow users who aren’t following you back.
  • Unfollow people who don’t use an image for their avatar.
  • Unfollow people deemed to be inactive on Twitter.
  • Unfollow fake accounts you are following.
  • Block accounts that are fake as well as bots.
  • Unfollow users based on their influence (I don’t use this feature.).
  • Whitelist followers you never want to unfollow (I love this feature.).

Analyze and Report

 Want to know how you’re doing on Twitter? Wondering what your ROI (Return on Investment) is like? Try some of these tools.

Twitter analytics 

Use Twitter analytics to better understand your community and to keep tabs on how well your’re doing. The 28-day summary will tell you whether you’ve sent more or fewer tweets, how many tweet impressions you’re generating, how many users are visiting your profile, how many people are mentioning you, and how well you are growing your account. You can also glean information that you can use when you create your Twitter ads.

Mention https://mention.com/en/media-monitoring/

For $29/month, this tool will analyze public opinion with the idea of helping people learn what’s being said about them online.

SproutSocial

This is an analytics and scheduling tool for Twitter, LinkedIn, Instagram, Facebook, and Google+. The analytics are beautiful.

Conversation and Chats

TweetReports

Use this app to find chats by an alphabetical listing.

Twubs

Tweet chats displayed on the screen increase engagement by making joining and participating in a tweet chat super easy.

Hashtags

Hashtags are a gas, aren’t they? They have the magical powers of attracting people to you and helping you find the consumers you want. Before you make up a hashtag for tracking, make sure it’s available and doesn’t have a nefarious meaning.

Hastagify 

Hashtagify is a hashtags search engine. It’s hashtags encyclopedia allows users to search among 67,140, 249 hashtags and find the best ones. It’s paid plans start at $9.99 month.

Ritetag

Receive instant feedback on your hashtag choices. For example, type in a hashtag to find out whether it’s hot, has a long life, overused, or is underused.

Frances Caballo Social Media StrategistFrances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.

Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.