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Social Media Weekly Update – February 22, 2019

February 22, 2019

Social Media Weekly Update

Welcome to the Social Media Weekly Update. This week’s round-up is heavy on websites but also includes two posts on email marketing and one on content marketing. There’s a lot to learn from this week’s experts.

Enjoy them!

Email Marketing

How To Create Personalized Emails That Engage And Convert from Funnel Overload and by Sola Kehinde: “Unlike generic emails blasted out to your entire list, personalized emails are created for a specific group of people, or a segment of your list, based on information and data you have about them. Information like their names, gender, purchase history, geographical location, browser history, and so on. Though meant for a group or a segment, personalized emails are written with one person in mind.”

The Tools And Plugins You Need To Use The Content Upgrade Technique from Blogging Wizard: “You want more email subscribers, right? More subscribers means a bigger list. And a bigger list means a bigger audience to promote your content and offers to. Maybe you’ve been struggling to build an email list with incentiveless email-optin forms. Or maybe you’re still on the fence about even jumping into this whole email marketing thing. No matter where you’re starting from, this post can help you out.”

Websites

7 Reasons Why Your Website Isn’t Converting Views Into Sales by Gill Andrews: “So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard.”

Tips for Getting Your Audience to Stay on Your Website Longer by John Jantsch: “You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.”

11 Reasons Your Website Speed Is Killing Your Social Media Marketing by Nathan Mendenhall: “Often the responsibility for a social media marketing campaign’s success is placed on the social media advertising techniques and content alone without giving proper consideration to the user experience after clicking through to the website. The fact is – you can flawlessly execute the best social media marketing campaign ever, but if your website is slow to load, you won’t get users to convert. Period.”

Content Marketing

3 Reasons Why Nobody Is Reading Your Content (and What to Do About It) by Sujan Patel: “Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some point in their careers; but despite what you may think now, there are solutions to this problem.”

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.

Social Media Weekly Update – February 1, 2019

February 1, 2019

Welcome to this week’s Social Media Update. There’s a lot to like in the blog posts I found for you. Be sure to look at Andrew Hutchinson’s infographic on marketing trends for this year and Lilach Bullock’s post on how to develop a social video strategy. It’s stellar.

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business) by Aleh Barysevich: “Analytics is at the core of any marketing strategy, and social media marketing, of course, is no exception. Quite the opposite – digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.”

Learn From the Best: 8 Inspiring Content Marketing Examples from Content Marketing Institute: “People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to speak.”

7 Digital Marketing Trends That Will Rule 2019 [Infographic] by Andrew Hutchinson: “As we near the end of the first month of the new year, you’ve no doubt read through a range of predictions and analysis posts mapping out the probable digital marketing road ahead.”

25 Free SEO Tools to Help Your Website Rank Higher on Google [Infographic] by Mark Walker-Ford: “Even with the broader focus on social media marketing, search engine traffic remains critical for most brands, and optimizing for discovery is a key consideration. Google’s estimated to facilitate more than 3.5 billion searches every single day, presenting significant opportunity to connect with interested consumers at the right time in their buying journey.”

8 Effective WordPress Security Plugins And Tools To Keep Your Site Safe from Blogging Wizard: “You know that it’s a nasty world out there with malicious actors just itching to get their dirty hands on your WordPress website. You also know that you should probably be doing “something” to keep your WordPress site safe from all those baddies.”

How to Develop a Social Video Strategy: Tips and Tools from Social Media Examiner and by Lilach Bullock: “Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns.”

Social Media Weekly Update – January 18, 2019

January 18, 2019

Welcome back to the Social Media Weekly Update. This week’s roundup captures the latest thoughts on LinkedIn, email marketing, and Facebook ad errors. Plus, there’s more. I hope you enjoy the compilation of blog posts below.

Enjoy your weekend, too!

7 Simple Tips to Help Grow Your Email List by Brad Friedman: “Your email marketing campaign will only be as good as the list you’ve compiled. When you first start out (and even after you have a good list), it can seem challenging to grow your sign-ups, however you can’t give up. The better, and bigger, your list is, the more successful your business will be.”

20 LinkedIn Tips to Help Boost Engagement by Brad Smith: “Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.”

6 Common, Budget-Killing Facebook Ad Errors (and How to Correct Them) by Nathan Resnick: “Are you hurting your own advertising budget in easily-preventable ways? If you’re not paying attention to the pitfalls of Facebook advertising, you might be. Facebook advertising is one of the best ways for you to bring attention to your business. At the moment, Facebook holds more than one in five digital advertising dollars in the United States.”

8 Types of Social Media Posts that Your Business Should Avoid [Infographic] by Mark Walker-Ford: “Are you looking for ways to improve your social media strategy in 2019? In order to maximize your performance, a key is obviously to avoid posting content that will make people unfollow you – but in order to that, you need to know what types of posts most annoy your audience.”

How Many CTA Buttons Should You Put On Your Homepage? by Gill Andrews: “Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website.”

Social Media Weekly Update – December 14, 2018

December 14, 2018

Welcome to a new edition of the Social Media Weekly Update. Today you’ll find a post from the master of social media, Jeff Bullas, as well as a master list of blog post ideas from Blogging Wizard. Enjoy the list below and this season of giving.

60 Blog Post Ideas For Entrepreneurs, Marketers, And Businesses from Blogging Wizard: “When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about. But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool.”

Which Blog Platform Should You Choose? The Best Blogging Platforms Compared from WP Superstars: “You want to start a blog, but you’re not sure which platform to choose. Sound familiar? Well, you’re not alone. Deciding on which blogging platform to use is an important decision. You need a platform that’s straight forward, yet powerful. Something that can be basic, but has the ability to be expanded when you’re ready. Everyone’s situation is different, so, there isn’t a “one glove fits all” solution.”

The 8 Biggest Blogging Mistakes New Bloggers Make by Jeff Bullas: “As a new blogger, you might be overwhelmed by the number of responsibilities you face. You might be thinking “am I doing it right?” or “should I proceed differently?” at every step of the way. The lack of knowledge and experience will make you doubt yourself, and that’s what triggers most of your issues. To give you a hand, in today’s post, I’ve listed the 8 biggest blogging mistakes that you might be regularly doing as a new blogger. Pay attention, take some notes, and make sure you start improving your blog immediately!”

6 Ways to Use IGTV for Business by Irina Weber: “Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience.”

How To Write Outreach Emails That Don’t Suck by Adam Connell: “Blogger outreach is one of the most effective ways to promote content, secure guest post opportunities, acquire backlinks and more. But here’s the problem: Most people rely on overly generic templates they find on the web. Before you know it, conversion rates plummet because everyone else is using the exact same template.”

Social Media Weekly Update – November 30, 2018

November 30, 2018

This week’s Social Media Update focuses almost exclusively on Instagram. The photo sharing app now has 1 billion users and it keeps on growing. If you use Instagram for your business, be sure to use the Stories feature and record live videos. You’ll pick up more tips in the posts in today’s update.

9 Tips for Creating Successful Instagram Marketing Campaigns from Hootsuite: “As the new home for brands, Instagram is the ideal place to promote your business, reach new customers, and engage your audience. Having an overall content strategy for Instagram is fundamental, but sometimes you want to put some extra effort behind a particularly important goal. That’s where an Instagram marketing campaign comes in.”

6 Ways to Get More User Feedback (and Why You Want to)by Jeff Rum: “You want your website to have good user experience – but is your site actually easy to use? To ensure you’re meeting the mark on this front, you need to get feedback from actual users, and you need to collect the right analytics about how people navigate your website.”

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too) from the Buffer Blog: “The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on, Facebook should too.”

6 Instagram Lead Generation Tactics from the Social Media Examiner: “Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business.”

New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length by Andrew Hutchinson: “Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019. With Facebook reach on the ever-steady decline, and Instagram’s active audience now rising above a billion per month, the hype around the platform makes sense – but in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.”