In this week’s Strictly Social Media Update you’ll learn how to create LinkedIn articles. Also, there’s a post on increasing engagement on Instagram and a how-to on Instagram stories. And there’s so much more! Enjoy.
Strictly Social Media
How to Increase Engagement on Instagram from Convince & Convert and by Megan Leap: This post emphasizes the importance of testing to determine the best time of day and best frequency to add your Instagram images. Also, vary your content. Finally, test videos vs carousels vs photos. There are more tips in the post so be sure to check it out.
Instagram Stories for Business: How to Create Engaging Stories by Mike Stelzner: There are currently 1 billion monthly active users on Instagram worldwide. Learn how to stand out by creating Instagram stories. This post will give you plenty of ideas to create more engaging stories.
How to Create LinkedIn Articles That People Will Read and Share by Louise Brogan: If you’ve never posted an article on LinkedIn, this blog post details the steps.
15 Content Marketing Statistics that Prove the Value of Your Efforts by Mary Nice: You will be blown away by the findings in this post. For example, 87% of consumers want more video from brands. Video, content marketing, and social media are critical when trying to reach your demographic.
How To Weave Buyer Personas Into Your Landing Pages from Blogging Wizard: The purpose of a buyer persona is to help you craft a targeted marketing message for your ideal customers. Use your buyer personas in your landing pages. Knowing your buyer personal will help you select color, images, and more.
How to Create High-Quality Video Content on a Budget by Lilach Bullock: Video is increasingly necessary on social media and by 2020, will be an absolute must. Get ready by reading this post, which includes a strategy so you can get started.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.