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Social Media Weekly Update for Businesses – June 14, 2019

June 14, 2019

I have another edition of the Social Media Weekly Update for Business for you. And this one is chock-full of great information. From Instagram to blogging to the persnickety Facebook algorithm, you are bound to learn a few things. I know that I did. Enjoy!

Instagram

30 Instagram Stats Every Business Should Know in 2019 and Beyond by Mark Walker-Ford: “Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business?”

This is How the Instagram Algorithm Works in 2018 from Later and by Lexie Carbone: “How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed. It seemed the Instagram algorithm was making it harder than ever to reach target audiences, get more followers, and improve engagement on your posts. But the good news is that once you understand how the Instagram algorithm works, you can use it to build a killer Instagram strategy, and continue to grow your account!”

Blogging

How To Define Your Target Audience And Create Your First Audience Persona from Blogging Wizard: “When you’re starting a new blog, most of the standard advice revolves around choosing your niche. And that’s OK. It’s a valid exercise. But it’s not the only thing to consider. You have to think about who is going to read your blog content; i.e. your target audience. In this article, you’ll discover why you need to define your target audience and how to create your first audience persona. Ready? Let’s begin.”

Social Media Usage

5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”

5 Data-Backed Social Media Trends for 2019 [Infographic] by Aleh Barysevich: “Even if you’re constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts – which you really need to know in order to align your strategy accordingly.”

Social Media Usage Statistics for 2019 Reveal Surprising Shifts from Convince & Convert: “2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.”

Facebook

How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.”

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Connect with her on LinkedIn and Instagram.

Social Media Weekly Update – May 17, 2019

May 17, 2019

Today’s Social Media Weekly Update has beaucoup information you can use to improve your social media skills and grow your business. Instagram is hot so I always have at least one post on that platform. Actually, read them all. They are truly the best of the bunch.

Social Media

What Happened on Social Media in April: A Round-Up by Ana Bredava: “April was a month of big decisions for social media companies, especially for Facebook and Instagram. The most talked about event was undoubtedly the Facebook F8 developer conference and the keynote speech by Mark Zuckerberg in which he openly announced the new direction the company is taking. And even though Facebook stole most of the headlines (so much so that I almost named this post “Facebook round-up”) other social media networks announced some exciting updates and controversial decisions as well. ”

New Study Shows How People Use Social Media to Grow and Promote Their Businesses by Elaine Fogel: “Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?”

Blog Headlines

How to Write Powerful Headlines for Your Online Content [Infographic] by Barry Feldman: “I’ve written approximately a million headlines in my time and oh how I love a cool and concise list. So, here and now, I present to you “The A-to-Z Guide to Writing Headlines for Online Content.” If just one of the 26 tips here gives you a good idea for improving your pulling power with headlines, I’ll consider my efforts worthwhile.”

Followers

How to Get (Real!) Followers on Social Media in 2019 from Buffer: “One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019!”

Instagram

Do Instagram Posts Drive Traffic with “The Link is in Our Bio” Strategy? from Social Media Lab by Agora Pulse and written by Scott Ayres: “Unless you are running an ad on Instagram, you don’t have a way to post links in the feed. This frustrates social media marketers longing to drive traffic to a website. Instagram’s only free option to post links is in the bio. But do people really click them when instructed to in posts? Our research in the Social Media Lab will explore the effectiveness of this strategy in this experiment.”

Visuals

39 Free Tools for Creating Unique Images by Alex York and from Sprout Social: “If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image?”

Social Media Weekly Update – April 19, 2019

April 19, 2019

This edition of the Social Media Weekly Update has posts on traffic generation and social media. I hope you like this week’s selection and that the posts here help you in your business.

8 Traffic Generation Secrets From The World’s Top Social Media Accounts from Blogging Wizard: “In this post, I’m going to show you exactly what the world’s biggest social media accounts do right, and what you can learn from them.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Facebook

Facebook’s Testing a New, Stories-Like, ‘Swipeable’ News Feed by Andrew Hutchinson: “As Facebook looks to evolve in line with user behaviors, and meet rising demand for new formats, The Social Network is experimenting with a new News Feed layout which would enable users to side-scroll through the posts in their feed, the same as how they can through Stories.”

Social Media

6 Effective Ways To Brand Yourself On Social Media from Blogging Wizard and by Camille Franc: “So how do you make the most of branding on social media? How do you put your best foot forward to attract new readers? How do you get those little streams to feed into a mighty river? We’ve outlined six great ways you can brand yourself on social media. Take them to heart and you’ll see more followers, more recognition, more engagement, and higher quality posts.”

5 Social Media News Stories You Need to Read This Week from Falcon.io: “Social media is constantly getting updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.”

Social Media Weekly Update – March 29, 2019

March 29, 2019

So glad you stopped by again for this issue of the Social Media Weekly Update. This week’s roundup covers Instagram, LinkedIn, email marketing, blogging, and more. Enjoy the posts. I hope you can use the strategies explained to grow your business.

Social Media

21 Ways to Get More Instagram Followers from Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream by Andrew Hutchinson: “As explained by LinkedIn: Many of you have shared that you often coordinate meetings with the people you chat with in LinkedIn Messenger. We know that scheduling can often be a pain – you have to switch back and forth between apps to check your calendar, copy and paste multiple time slots, and then coordinate with the other person. So we set out to streamline this process. You can now share your availability directly within a conversation you’re having in the LinkedIn app.”

The Non-Writers’ Guide To Writing Better Social Media Copy by Eric Goldschein: “These days, there’s an almost endless array of options for promoting your small business or organization, with one of the most popular being to post about what you’re doing on social media. Suddenly, you’re expected to be a social media marketer in addition to whatever business you’ve started.”

Gen Z

How Gen Z Uses Word of Mouth [11 Statistics] from Convince & Convert: “Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans say they would choose word of mouth if they had to pick just one source of purchase information. However, research reports from our team at Convince & Convert Consulting and from the Center for Generational Kinetics find that word of mouth is even more powerful when Gen Z decides what to buy.”

Blogging

52 Amazing Blog Post Ideas That Your Readers Won’t be Able to Resist [Infographic] by Mark Walker-Ford: “Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers? The team from Scoop Industries share their blog post ideas in this infographic.”

Social Media Weekly Update – March 22, 2019

March 22, 2019

Welcome to the Social Media Weekly Update, my weekly roundup of the best posts most pertinent to small businesses. Included today are posts about blogging, Instagram, and hub pages. Enjoy!

Blogging

How To Format Your Blog Posts To Keep Your Readers Engaged from Blogging Wizard and by Dana Fiddler: “A great format can help guide your reader from the beginning to the oh-so-important call-to-action within your post, and in this article, you are going to learn how to craft blog posts with a winning format so you can increase your CTA’s on every single post you write!”

Social Media

How to Grow Your Instagram Following: A Strategic Plan by Amanda Bond: “Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.”

4 Super Effective Strategies for Writing Copy for Social Media by Tabitha Jean Naylor: “It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small businesses, 85% of brands report generating a new client or customer from social media. But just being on social media isn’t enough to get followers, much less turn those followers into customers. The key lies in how well you engage your audience, which is where great, punchy social media copy comes in.”

10 LinkedIn Mistakes You Don’t Realize You’re Making by Melonie Dodaro: “First impressions are critical to your success in building business relationships, which just happens to be one of the primary functions of LinkedIn. It’s human nature to maintain our initial impressions of people, and we often find it extremely challenging to change our perceptions of them, even when we’re presented with lots of evidence to the contrary.”

Hub Pages

Why Hub Pages Can Be A Game-Changer for Your Business by John Jantsch: “I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic.”