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Social Media Weekly Update – April 19, 2019

April 19, 2019

This edition of the Social Media Weekly Update has posts on traffic generation and social media. I hope you like this week’s selection and that the posts here help you in your business.

8 Traffic Generation Secrets From The World’s Top Social Media Accounts from Blogging Wizard: “In this post, I’m going to show you exactly what the world’s biggest social media accounts do right, and what you can learn from them.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Facebook

Facebook’s Testing a New, Stories-Like, ‘Swipeable’ News Feed by Andrew Hutchinson: “As Facebook looks to evolve in line with user behaviors, and meet rising demand for new formats, The Social Network is experimenting with a new News Feed layout which would enable users to side-scroll through the posts in their feed, the same as how they can through Stories.”

Social Media

6 Effective Ways To Brand Yourself On Social Media from Blogging Wizard and by Camille Franc: “So how do you make the most of branding on social media? How do you put your best foot forward to attract new readers? How do you get those little streams to feed into a mighty river? We’ve outlined six great ways you can brand yourself on social media. Take them to heart and you’ll see more followers, more recognition, more engagement, and higher quality posts.”

5 Social Media News Stories You Need to Read This Week from Falcon.io: “Social media is constantly getting updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.”

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.

Social Media Weekly Update – March 29, 2019

March 29, 2019

So glad you stopped by again for this issue of the Social Media Weekly Update. This week’s roundup covers Instagram, LinkedIn, email marketing, blogging, and more. Enjoy the posts. I hope you can use the strategies explained to grow your business.

Social Media

21 Ways to Get More Instagram Followers from Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream by Andrew Hutchinson: “As explained by LinkedIn: Many of you have shared that you often coordinate meetings with the people you chat with in LinkedIn Messenger. We know that scheduling can often be a pain – you have to switch back and forth between apps to check your calendar, copy and paste multiple time slots, and then coordinate with the other person. So we set out to streamline this process. You can now share your availability directly within a conversation you’re having in the LinkedIn app.”

The Non-Writers’ Guide To Writing Better Social Media Copy by Eric Goldschein: “These days, there’s an almost endless array of options for promoting your small business or organization, with one of the most popular being to post about what you’re doing on social media. Suddenly, you’re expected to be a social media marketer in addition to whatever business you’ve started.”

Gen Z

How Gen Z Uses Word of Mouth [11 Statistics] from Convince & Convert: “Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans say they would choose word of mouth if they had to pick just one source of purchase information. However, research reports from our team at Convince & Convert Consulting and from the Center for Generational Kinetics find that word of mouth is even more powerful when Gen Z decides what to buy.”

Blogging

52 Amazing Blog Post Ideas That Your Readers Won’t be Able to Resist [Infographic] by Mark Walker-Ford: “Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers? The team from Scoop Industries share their blog post ideas in this infographic.”

Social Media Weekly Update – March 22, 2019

March 22, 2019

Welcome to the Social Media Weekly Update, my weekly roundup of the best posts most pertinent to small businesses. Included today are posts about blogging, Instagram, and hub pages. Enjoy!

Blogging

How To Format Your Blog Posts To Keep Your Readers Engaged from Blogging Wizard and by Dana Fiddler: “A great format can help guide your reader from the beginning to the oh-so-important call-to-action within your post, and in this article, you are going to learn how to craft blog posts with a winning format so you can increase your CTA’s on every single post you write!”

Social Media

How to Grow Your Instagram Following: A Strategic Plan by Amanda Bond: “Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.”

4 Super Effective Strategies for Writing Copy for Social Media by Tabitha Jean Naylor: “It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small businesses, 85% of brands report generating a new client or customer from social media. But just being on social media isn’t enough to get followers, much less turn those followers into customers. The key lies in how well you engage your audience, which is where great, punchy social media copy comes in.”

10 LinkedIn Mistakes You Don’t Realize You’re Making by Melonie Dodaro: “First impressions are critical to your success in building business relationships, which just happens to be one of the primary functions of LinkedIn. It’s human nature to maintain our initial impressions of people, and we often find it extremely challenging to change our perceptions of them, even when we’re presented with lots of evidence to the contrary.”

Hub Pages

Why Hub Pages Can Be A Game-Changer for Your Business by John Jantsch: “I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic.”

Social Media Weekly Update – March 8, 2019

March 8, 2019

Welcome to the Social Media Weekly Update. You’ll find plenty of posts this week to help your business improve its social media and content marketing. Influencer marketing is huge these days, especially on Instagram, so be sure to reach the post from Ad Age. Don’t miss the post by Mark Walker Ford either. In it, he shows which words and phrases will generate the most engagement. There’s something to learn in each of these posts. Enjoy all of them.

Social Media

Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement [Infographic] by Mark Walker Ford: “Are you looking for ways to generate more engagement on social media? Want to encourage your social media followers to take action on your posts? The team from Dog-Eared Social share their social media calls to action in this simple infographic.”

7 Ways to Generate More Social Media Traffic in 2019 by Larry Kim: “Want more social media buzz for your brand or business? Here are my seven best tips for generating more social engagement, and traffic, in 2019.”

Video

5 Ways B2B Businesses Can Use Online Video by Mitt Ray: “Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix.”

Content

51 Tips for Effective and Free Content Promotion by Barry Friedman: “In recent years, I’ve seen a steady increase in the amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction – I regularly hear responses like … ”

How to Make Your Content Less Boring by John Jantsch: “Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it all starts to blend together. Even if your website technically ticks all of the boxes, it will quickly fade into the background if the content is not designed to reach out and grab the viewer. What can you do to spice up your website and make sure it sets you apart from your competitors? Read on, as I offer up some tips to make your content less boring.”

Influencer Marketing

Brand Playbook: How to succeed with influencers from Ad Age: “Influencer marketing, once a sideline for marketers, is now one of the fastest-growing segments of the industry, reshaping both the media and creative sides of the business in recent years.”

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.

Social Media Weekly Update – March 1, 2019

March 1, 2019

Welcome to the Social Media Weekly Update. This week’s posts include information on content strategy, growing an email marketing list, Instagram, and blogging. Enjoy each and every post.

Social Media Content Strategy

How to Create a Social Media Content Strategy by Nathan Mendenhall: “Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results.”

6 Tactics to Increase Your Instagram Stories Engagement from Social Media Today: “In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.”

Email Marketing

How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”

Blogging

How To Find Your Audience’s Biggest Pain Points from Blogging Wizard: ” Consumers don’t care how great your content and your products are. What they’re looking for are solutions to their problems. As a blogger (and business owner), you’ll see the most growth when you provide solutions to those problems.”

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.