Online Marketing Solutions

Frances Caballo

Strictly Social Media – November 22, 2019

Strictly Social Media

Once again, Instagram figures large in today’s Strictly Social Media. David Cianco makes the case for using storytelling on Instagram. Actually, storytelling is also important in your videos and on your blog. People love stories. Remember that.

Email marketing is more effective that social media marketing so be sure to read the two posts today. I especially like the list of what to do right.

Can you tell that I love fall? It’s my favorite season. If you were to visit my Instagram account, you’d see plenty of fall posts and stories. I can’t quite get enough of the orange leaves.

Have a great weekend!

Instagram

Where is the Instagram Aesthetic Headed in 2020? from Later: There are so many factors to building your Instagram feed. There are fonts and colors to consider. You can be authentic, draw graphics with your finger, and include emojis. You rule your feed so make it unique.

If you’re trying to build a strategy on Instagram, storytelling is one of the greatest strategies by Davide Cianco: Learn how to improve your bio, use video effectively, and take quality images.

Email Marketing

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns by Mark Walker Ford: The number one rule is don’t buy an email list. Ever. Secondly, send your welcome email immediately. Read the post for more tips.

9 Email Marketing Best Practices for 2020 by Kimberly Grimms: The salient point in this post is to truly connect with your audience. provide information that your demographic needs and desires to know.

Content Strategies

How to Create a Content Marketing Strategy in 7 Easy Steps from Convince & Convert: “There is an enormous glut of content, and more and more is being published every day. So what will you create in your content marketing program to set your organization apart? In other words, what is the heart and soul of your content program?”

 

I am an author and social media consultant. My focus is on helping businesses surmount the barriers that keep them from flourishing online and building their platform. I also do content writing and offer email marketing services.

 

 

Online Marketing Strategies 

Strictly Social Media Update

Strictly Social Media Update

Here’s the new edition of the Strictly Social Media Update. Learn about google, animated explainer videos, Instagram and more.

I hope you enjoy all the posts today.

Google

A Dead Simple Way to Improve Your Search Rankings with Google Search Console from Convince & Convert: This post shows you how to rank higher in Google searches.

Strictly Social Media

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week from Social Media Today: This is a bummer but Instagram is phasing out Like counts. You all be able to see them on your account. But no one else will see them.

Giveaway Ideas

4 Giveaway Ideas to Improve Customer Loyalty: Every company needs to offer giveaways. Use them for new subscribers and others as part of your marketing funnel.

Video

Why You Need An Animated Explainer Video For Your Business by Jeff Bullas: I love animated explainer videos. Aren’t they fun? In this post, Jeff Bullas makes the case for using them.

I am an author and social media consultant. My focus is on helping businesses surmount the barriers that keep them from flourishing online and building their platform. I also do content writing and offer email marketing services.

Online Marketing Strategies 

Strictly Social Media Update – November 8, 2019

Strictly Social Media Update

After skipping last week’s Strictly Social Media Update, I decided to go all out this week. There is so much happening on social media and so much to prepare for in 2010.

You always see posts about Instagram here and it’s for a good reason. As I’ve said before, Instagram is hot. There are two posts on how to prepare for 2020 and one on holiday marketing. Finally, BERT is coming and we need to prepare.

Enjoy them all.

Strictly Social Media – Instagram

10 Strategies to Drive Traffic and Sales from Instagram by Later: This is a super post on how to drive traffic and create meaningful bios on my favorite social media platform, Instagram.

9 Instagram post ideas to spice up your account from SproutSocial: There are nine tips in this new post. Here are two: provide product teasers and broadcast instructional live videos.

Get Ready for 2020

8 New Graphic Design Trends for 2020 [Infographic] from Social Media Today: The trend is going to softer palettes and abstract and dream illustrations with flowing shapes and lines.

18 Marketing Tactics You Need in 2020 from Convince & Convert: Love this post! The skinny is use chatbots, incorporate video, and only use original content.

Holiday Marketing

2019 Black Friday & Cyber Monday Email Checklist from MailerLite:  I absolutely adore this post. But the realist it you better start now or you’ll be behind for Black Friday & Cyber Monday marketing.

Google & WordPress

Say Hello To BERT And WordPress 5.3 from Blogging Wizard: This post explains the huge update to how Google works. Plus, it includes information about the latest WordPress update.

I am an author and social media consultant. My focus is on helping businesses surmount the barriers that keep them from flourishing online and building their platform. I also do content writing and offer email marketing services.

Online Marketing Strategies 

Strictly Social Media Update – October 25, 2019

Strictly Social Media Update

Today’s Strictly Social media features a stupendous video on Instagram Story hashtags. Wow! It’s a must watch video. Michael Stelzner’s post on how to humanize your Instagram feed is also excellent. I also loved the thin content post. Consider using a heat map app to identify sections or pages of your website that people discount. One great app was Crazy Egg and it’s now called Optimizely. Check it out.

Strictly Social Media

How to Use Hashtags on Instagram Stories: Do’s and Don’ts from Social Media Examiner: Want more exposure on your Instagram Stories? Even I learned a few tricks from this phenomenal, short video.

An Easy Guide to Creating Social Media Videos that Drive Results by Jose Angelo Gallegos: Video outperforms all other content types on social media. So read this blog post and learn how easy it is to create videos for your business.

5 Ways to Humanize Your Instagram Business Account by Michael Stelzner: Do sometimes just slap things up on your Instagram account just to keep things going? You’re not alone. This post offers viable steps to humanize your business on Instagram.

How to Generate Leads on LinkedIn, According to LinkedIn’s VP of Marketing from HubSpot and by Caroline Forsey: Tips include: your executives need a strong presence and make sure your LinkedIn business page is powerful.

Social Media Advertising

5 Ways to Improve Your Social Media Ad Efforts in 2020 by Nathan Mendenhall: So the first suggestion in this post is to increase your ad spending. This is especially true for Facebook ads.

Content Writing

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages from Content Marketing Institute: Thin content is a phrase that really means useless content on your website. And if you have a lot of useless content on your website, Google is going to punish you for it.

Here Are 27 Steps to Promote Your Blog Posts Better by Denise Wakeman: There are millions of blog posts written every day. In this post, Denise Wakeman suggests ways to get your posts better visibility.

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Or, connect with her on LinkedIn, Instagram, and Facebook.

 

 

 

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Strictly Social Media Update – October 18, 2019

Strictly Social Media Update

The Strictly Social Media Update this week is the exact opposite of last week’s. It is jam-packed. I couldn’t help myself. Be sure to read the first post. Everyone wants to drive traffic from Instagram, right? This post will explain how. Under content writing, there’s a super posts with 71 blog titles. Use them. And finally, Blogging Wizard always writes stupendous posts. Well, read all of them. That’s the purpose of a round-up, right?

Strictly Social Media: Instagram

9 Ways to Drive Traffic with Instagram Stories: I think this is the best post of the week. Let’s face it, if you have fewer than 10,000 followers it’s difficult to drive traffic to your landing page. In this post, the scheduling app Later offers some solutions. Love it!

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts by Andrew Hutchinson: This post provide photography tips and a holiday content calendar.

Cyber Monday is the Biggest Sales Opportunity in 2019: Here’s How To Conquer the Busiest Day of the Year from Big Commerce: Believe it or not, holiday spending topped $1 trillion during the 2018 season. Cyber Monday even trumps Black Friday. Read this post to make the most of Cyber Monday.

Content Writing

71 Terrific Blog Post Title Ideas That’ll Get You More Readers & Subscribers from Social Media Today: It’s important to learn how blog title and email marketing subject lines can increase readership. The suggested titles here can apply to almost any industry.

How to Stop Creating Content That Disappoints Your Audience from Content Marketing Institute: This post makes the case for giving your blog and email marketing readers what they  need, not what they want.

Website Landing Pages

24 Landing Page Examples To Inspire You and Boost Conversions from Blogging Wizard: “It doesn’t matter what you’re giving away, selling, or providing, if your landing page isn’t quite right, people aren’t going to want to sign up for it.”

 

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Or, connect with her on LinkedIn, Instagram, and Facebook.

 

 

 

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