Online Marketing Solutions

Frances Caballo

Strictly Social Media Update – October 18, 2019

Strictly Social Media Update

The Strictly Social Media Update this week is the exact opposite of last week’s. It is jam-packed. I couldn’t help myself. Be sure to read the first post. Everyone wants to drive traffic from Instagram, right? This post will explain how. Under content writing, there’s a super posts with 71 blog titles. Use them. And finally, Blogging Wizard always writes stupendous posts. Well, read all of them. That’s the purpose of a round-up, right?

Strictly Social Media: Instagram

9 Ways to Drive Traffic with Instagram Stories: I think this is the best post of the week. Let’s face it, if you have fewer than 10,000 followers it’s difficult to drive traffic to your landing page. In this post, the scheduling app Later offers some solutions. Love it!

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts by Andrew Hutchinson: This post provide photography tips and a holiday content calendar.

Cyber Monday is the Biggest Sales Opportunity in 2019: Here’s How To Conquer the Busiest Day of the Year from Big Commerce: Believe it or not, holiday spending topped $1 trillion during the 2018 season. Cyber Monday even trumps Black Friday. Read this post to make the most of Cyber Monday.

Content Writing

71 Terrific Blog Post Title Ideas That’ll Get You More Readers & Subscribers from Social Media Today: It’s important to learn how blog title and email marketing subject lines can increase readership. The suggested titles here can apply to almost any industry.

How to Stop Creating Content That Disappoints Your Audience from Content Marketing Institute: This post makes the case for giving your blog and email marketing readers what they  need, not what they want.

Website Landing Pages

24 Landing Page Examples To Inspire You and Boost Conversions from Blogging Wizard: “It doesn’t matter what you’re giving away, selling, or providing, if your landing page isn’t quite right, people aren’t going to want to sign up for it.”

 

Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Or, connect with her on LinkedIn, Instagram, and Facebook.

 

 

 

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Strictly Social Media Update – September 6, 2019

Strictly Social Media Weekly Update

In this week’s Strictly Social Media Update you’ll learn how to create LinkedIn articles. Also, there’s a post on increasing engagement on Instagram and a how-to on Instagram stories. And there’s so much more! Enjoy.

Strictly Social Media

How to Increase Engagement on Instagram from Convince & Convert and by Megan Leap: This post emphasizes the importance of testing to determine the best time of day and best frequency to add your Instagram images. Also, vary your content. Finally, test videos vs carousels vs photos. There are more tips in the post so be sure to check it out.

Instagram Stories for Business: How to Create Engaging Stories by Mike Stelzner: There are currently 1 billion monthly active users on Instagram worldwide. Learn how to stand out by creating Instagram stories. This post will give you plenty of ideas to create more engaging stories.

How to Create LinkedIn Articles That People Will Read and Share by Louise Brogan: If you’ve never posted an article on LinkedIn, this blog post details the steps.

Copywriting

15 Content Marketing Statistics that Prove the Value of Your Efforts by Mary Nice: You will be blown away by the findings in this post. For example, 87% of consumers want more video from brands. Video, content marketing, and social media are critical when trying to reach your demographic.

How To Weave Buyer Personas Into Your Landing Pages from Blogging Wizard: The purpose of a buyer persona is to help you craft a targeted marketing message for your ideal customers. Use your buyer personas in your landing pages. Knowing your buyer personal will help you select color, images, and more.

Video

How to Create High-Quality Video Content on a Budget by Lilach Bullock: Video is increasingly necessary on social media and by 2020, will be an absolute must. Get ready by reading this post, which includes a strategy so you can get started.

 

Frances Caballo Social Media StrategistFrances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.

 

Strictly Social Media Weekly Update – August 30, 2019

Strictly Social Media Weekly Update

Today’s Strictly Social Media Weekly Update covers four important topics for today’s businesses: copywriting techniques, and SEO and LinkedIn tips.

Well, summer is coming to an end and September 1 is just around the corner. As the seasons change, have you considered how your social media marketing will change in the coming months? If you need ideas, schedule a free consultation with me.

Copywriting

11 Copywriting Tips: How to Turn Marketing Drivel into Serious Sales Copy by Henneke Duistermaat: This post provides excellent copywriting tips for your website and beyond.

Little-Known Ways to Write Fascinating Bullet Points by Brain Clark and from Copyblogger: What would we do without bullet points? Lists of any kind keep readers engaged because they can scan our posts. Brain Clark explains how to keep them fascinating.

SEO Tips

Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing  by Mark Walker-Ford: This post provides helpful tips on how to improve your Google My Business listing. The tips are awesome and easy to follow.

Strictly Social Media

LinkedIn Provides Tips on How to Maximize Company Pages by Andrew Hutchinson: If you want your company page to excel, post video content (no surprise here), showcase innovation, and demonstrate that your company is socially responsible.

5 Marketing Lessons from Buffer: In this post, Buffer analyzes Daily Harvest and discovers several lessons. First, solve your demographic’s problems. Use Pinterest as a discovery magnet. Tell engaging stories with your blog and include backlinks. Read the post to learn more.

 

Frances Caballo Social Media StrategistFrances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.

Strictly Social Media Weekly Update – August 9, 2019

Strictly Social Media Weekly Update - August 9, 2019

I hope you enjoy today’s Strictly Social Media Weekly Update. Be sure to read the post on alternatives to the “swipe-up” feature in Instagram stories. The alternatives are great! And in the last post, Buffer introduces a new feature to their application. It’s worth checking out.

I won’t publish a weekly roundup again until August 30th as I am taking some time off.

Content Marketing

10 Quick And Easy Ways To Overcome Writer’s Block (when trying to write a blog post) by Blogging Wizard: “Writer’s block is the complete lack of ability to put your thoughts on paper in any coherent way. When I started this article, I was grinding my teeth in annoyance because I couldn’t get going. And the more my annoyance grew, the harder it was to actually write. It’s a self-perpetuating cycle where the only way to beat it is to get out of the situation entirely.”

4 Ways to Catapult Your Content Calendar from Convince & Convert: “Is your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your organization’s bottom line, it’s time to catapult your content calendar.”

Instagram

4 Simple Ways to Drive Traffic from Instagram Stories Without the ‘Swipe-Up’ Feature by Dhariana Lozano: “The coveted “Swipe Up” feature on Instagram Stories. Only accessible to those with 10,000 or more followers (or a verified profile), the option enables you to add a direct link back to your website, which your Stories viewers can then access by simply swiping up on your Stories frame.” Note: This post provides solutions if you have fewer than 10,000 followers.

Strictly Social Media

How to Create a Social Media Management Plan That Produces Results via Melonie Dodaro: “If you’re like many business owners, you’re currently using social media with no formal management plan in place. You’re most definitely not alone – most people have been winging it for years when it comes to using social media for business. But winging it has never been a good strategy. It’s simply not realistic to expect that random posting on social media will produce results, much less the results you want.”

Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram from Buffer: “With Hashtag Manager Buffer Premium and Business customers will now be able to create and save groups of hashtags directly within the Buffer composer.”

 

Frances Caballo Social Media StrategistFrances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.

 

Strictly Social Media Weekly Update – July 19, 2019

Strictly Social Media Weekly Update

Here’s my newest edition of the Strictly Social Media Weekly Update. This week, we cover a lot of topics from Facebook advertising to email marketing to Instagram analytics. I hope you find tips that you can put to use right away. Enjoy!

Facebook Advertising

Creative Workarounds for Facebook Lookalike Audience Targeting from Social Media Today: “Lookalike targeting came up as an option many people loved to use, especially for B2B lead-gen.”

Email Marketing

How to Grow Your Email List from Convince & Convert: Growing your email list and getting your readers to opt-in is getting harder and harder these days. This post will show you how to grow your list.

How To Create A Lead Magnet That Converts Like Crazy from Adam Connell: Want to accelerate the growth of your email list? You’re going to need a lead magnet that converts. Discover the ingredients of a successful lead magnet in this post.

Strictly Social Media News

Facebook and Instagram Analytics: Grow Your Following with Insights from Buffer: Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content.

Instagram Brand Engagement: The Latest Statistics: “One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the primary measure of success; what percentage of a company’s reachable audience has engagement with content?”

Instagram Story ads: Rules and best practices for impressive results from Sprout Social and by Jacqueline Zote: As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. This post provides examples of how to improve your story ads.

 

Frances Caballo Social Media StrategistFrances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.