Welcome back to another edition of the Strictly Social Media Weekly Update. I have a lot of posts for you today. Included below are posts on content marketing, Facebook, email marketing, and video marketing. I’m confident you’ll find tips that you can put to use as part of your social media marketing strategy. Enjoy the posts!
How to Build a Content Calendar (Plus a Free Template) from Convince & Convert: “Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here.”
Your Content’s Great, Now What? How to Create a Powerful Content Distribution Strategy from Foundr Magazine: “Frustrated Oklahoma teachers, earning $41,000 per year, picked up their phones to inquire about the $10,000 raise they could receive by teaching and living just a few hours south in Fort Worth. The billboards even made headlines, driving thousands of dollars in free publicity for Fort Worth’s school district. Why did these billboards resonate and make such an impact? It’s because the creative minds behind the billboards nailed both sides of every good marketing campaign: message and distribution. It was a brilliant offer strategically delivered to a very specific target audience.”
11 Fundamental Habits You Must Adopt to Become Brilliant at Email Marketing by Mark Walker-Ford: “Are you looking for ways to improve your email marketing strategy? Want to know the key habits you should develop to improve your email marketing skills? GetResponse share their tips for email marketing success in this infographic.”
How to Use Facebook Live in Your Marketing: An 8-Step Plan by Desiree Martinez: “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.
7 Common Mistakes Businesses Make With Facebook Advertising by John Jantsch: “Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.”
How to Drive Engagement on Facebook Without Paid Ads from Social Media Today: “Here are just a few ways of directing your Facebook marketing strategy to promote engagement, as well as direct sales, to produce a more well-rounded space, and a deeper pool of prospects.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.