Yes, the Strictly Social Media Update is longer than usual.
That’s because I am only preparing them every other week.
What I do now is I collect the best posts from two weeks and organize them into one post.
That way I don’t feel a need to “have to” toss something together to make my (self-imposed) deadline.
Now, you are truly receiving the very best of the best posts on marketing.
I hope you enjoy this week’s selection.
Enjoy these posts and your weekend!
How to Get More LinkedIn Engagement and Clicks by Robert Brill: I see few posts on how to improve engagement and clicks on LinkedIn and I really like this one. Read it and learn from it.
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard: Be sure to read this post so you can analyze your LinkedIn experience. The dashboard is on your profile and only visible to you.
Strictly Social Media
How to Create a Strategic Editorial Calendar from Content Marketing Institute: This is an excellent post on how a business can organize its editorial calendar. Think about your goals, your audience, and be consistent.
New Report Underlines the Importance of Social for Customer Service by Andrew Hutchinson: Boston Digital ask 554 people why they follow businesses on social media. Primarily, people want more information about a company’s services or products and they want to know about exclusive deals. Read the summary of the report here or read the full report here.
How to Plan Instagram Content: 8 Tips for Captions, Stories from Later: Love these Instagram tips. The first step is to build a visual identity board using Pinterest. Another tip is to know your best time to post. There are so many great tips in this blog post. Be sure to read it!
34 Marketing Strategies That Yield Big Results in 2020 by Matthew Enubuje and from Better Marketing: This is a great post that summarizes every strategy you can think of. The top ten tips include: build trust, be specific, and be consistent. Read the post for the remaining tips.
8 Social Commerce Strategies to Win Consumers’ Hearts and Wallets in 2020 by Megan DeGruttola: I liked many of the suggestions in this post. For example, it’s important to leverage user-generated content. So weather you sell burritos or boots, take pictures of your clients enjoying your products. Also, it’s time to embrace chatbots fully. Check out the post for six other recommendations.
Frances Caballo is an author and social media consultant. She helps businesses surmount the barriers that keep them from flourishing online as I build their platform. In addition, she provides clients with content writing and email marketing services. Learn more about her. Or, sign up for a social media audit to begin a conversation with her.