Businesses tend to be quick to build followings on Facebook and Instagram, but what about LinkedIn? Sometimes it seems as though this powerhouse of a social media platform — the most valued social media network among professionals — gets overlooked.
When I first began to use social media, I started a Facebook profile and then a LinkedIn account. For quite some time, I poured a great deal of energy and time into LinkedIn because I loved the level of conversation in the groups I joined.
People graciously shared their expertise. Were they looking for clients? Sure. But they also disseminated information that I was able to put to use in my writing and marketing.
Lately, however, I’ve all but ignored LinkedIn except when I write a new post or use LinkedIn’s publishing platform.
My focus is instead on my Facebook page and Twitter, and to a lesser degree Pinterest and Google+. So writing this post is helping me to recall why LinkedIn is an important part of a writer’s marketing platform (including mine).
Four Facts About LinkedIn You Need to Know
Presently, LinkedIn enjoys more than 500 million users.
- The demographics for LinkedIn indicate that users’ average salary is $50,000.
Two new users join LinkedIn every second.
- This network continues to grow. It’s important to be on social media channels that are dynamic and resistant to stagnation.
There are 2 million groups on LinkedIn and 81% of users join at least one.
- If you’re not in a group, join a few today. This is where you can share your expertise, help others, make new connections, gain more Twitter followers, and join in conversations that will further your understanding in your industry.
9 LinkedIn Best Practices
Reacquaint yourself to LinkedIn by following these best practices.
- Think about keywords when you review your profile. What words is someone most likely to type into a Google search bar in order to find your services or products?
- Use bullet points to make your specialties stand out. The human eye does not like long blocks of black text. Type your specialties in Word or Pages and then cut and paste them onto your LinkedIn profile.
- Connect with people you know. Are colleagues on LinkedIn? Look for them. Did you make new friends at a conference? Search for them. Connect with as many people as you can.
- Give (and receive) recommendations. Did you hire one of your connections to do something for your home or business? Why not offer a recommendation? If you give testimonials, they will be easier to drum up for yourself.
- Personalize your LinkedIn URL. For example, mine is www.linkedin.com/in/francescaballo/. Once you personalize your URL, include it in your email signature to encourage your colleagues to connect with you.
- Update your status daily. It’s best to post between 7 and 7:30 am and 5 – 5:30 pm, M-F. However, on Fridays the afternoon post should be no later than 3:30 pm.
- Join groups. After you join couple, try to remain actively involved.
- Install special features that LinkedIn offers, such as the publications feature. This will help you to showcase any books you’ve written.
- When other users endorse you, be sure to thank them and given them an endorsement as well.
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.