There are times when I grow impatient with certain aspects of Facebook, such as the negative political discussions that have become familiar since the recent presidential election.
Who likes to open their newsfeed to find friends arguing with each other? Not me.
Yet I can’t deny that Facebook is the most used social media network on the internet and that’s what keeps me actively there.
Whenever I think about slacking off, I think about these numbers, which come directly from the Facebook newsroom. There are:
- 1.23 billion daily active users
- 1.15 billion mobile daily active users
- 1.86 billion monthly active users
- 1.74 billion mobile monthly active users
Any way you look at it, no one can compete or even get close to Facebook’s user base. This in and of itself is one reason why every business needs to be on Facebook.
How to Grow Your Facebook Page
The decision to maintain a presence on Facebook is a relatively easy decision. But how easy is it to build your Facebook page? Just follow these suggestions.
- The first step to growing your Facebook page is the easiest: invite your friends to Like your page. How? It can be as simple as writing a status update in which you ask your friends to like your page. Another method is to share a Facebook page update with your friends and with your groups.
- Focus on your best content. Re-share you top blog posts on Facebook, and always include images with all of your status updates.
- Add your Facebook page URL at the bottom of your email signature using an application, such as WiseStamp, or by using Gmail. You can include a link to your Facebook page when you leave blog comments, in your newsletter, and at the bottom of your blog posts.
- Add a Facebook page plugin to your website. Go to the developer’s page on Facebook to get started. You’ll need to add your page name, adjust the width and height, select a code, and paste the code into a text widget.
- If your page is new, invest in some advertising.
- Link your profile to your page.
- Activate suggested related page suggestions so that when Facebook users visit similar pages, yours will pop up as one they might consider Liking. To activate this option, go to your page’s Settings and select General.
- Connect with the communities of other pages. First, connect with non-competitor pages that have synergy with yours. Start by liking other targeted pages. When you visit the page, click More or the three dogs next to Send Message and then make sure that you like the new page as your page’s owner.
On your page, click See Page’s feed to see your page’s news feed. Then look for pages with an active community.
How to Create Successful Content for Facebook
Now that you’ve created and promoted your page as best you can, here are some suggestions on how to create content for your page that will be successful.
- Use images and videos with all of your status update posts. Don’t use videos uploaded to YouTube since Facebook downgrades YouTube videos in the newsfeed.
- Brand all of your images with your website address.
- Post quotes that are inspirational.
- If you write nonfiction, perhaps you can include screenshots for tip posts.
- Use an application to create your custom images. Applications you can use include Canva, PicMonkey, SnagIt, or Paint.
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Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.
Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.