Did you recently start to blog?
Congratulate yourself if you just answered yes to that question.
Now, here’s my follow-up question: Have you started using Pinterest yet?
According to Alexa, Facebook is the third most trafficked website (following Google in first place and YouTube in second place), and it can be grand for nurturing relationships. But as a business person, you can’t afford to ignore the power of Pinterest.
Pinterest is so good at sending traffic to blogs and other landing pages that we can no longer afford to think of this social media platform as a “woman’s” platform. (I mean, have you seen the pictures of muscle cars there not to mention men’s workout clothes?)
Statistics Prove the Effectiveness of Marketing with Pinterest
Check out these statistics for how well Pinterest can drive traffic to your blog (or any other landing page):
- A pin is 100 times more spreadable than your average tweet, according to Kissmetrics.
- Per Search Engine Watch, Pinterest pins deliver two site visits and six page views on average, plus more than ten re-pins – and this can continue for several months.
- The life of a pin (an image) is one week. Compare that to five hours for Facebook and 24 minutes for Twitter. Source is Tailwind Blog
If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful.
8 Tools for Writers Who Use Pinterest
For $24/month, you can use Viraltag to schedule and post images to ten social profiles including Pinterest, Tumblr, Twitter, and Facebook. Upload and schedule multiple posts at once – plan for an entire week or even an entire month. Viraltag also connects directly to your Google Drive and Dropbox accounts to pull content in bulk.
Everypost starts with a free post on one platform. For $9.99/month, you can post to ten social media channels. One of the platforms you can schedule your images to is, of course, Pinterest. You can also use Everypost to find visual content to post.
If you select the Awesome plan, which costs $10/month, you can schedule updates to Pinterest as well as Instagram, Google+, LinkedIn, Facebook, and Twitter.
Use this app to schedule images on both Pinterest and Instagram. You can get started on this application for free and decide whether or not you like it. You can also use this application to discover content to post. A real plus.
Chrome Extensions for Pinterest Make Pinning Effortless
If you navigate to Chrome’s extension store, you’ll find these tools.
When you add this extension to your Chrome taskbar, you’ll be able to save any idea or image you fine on the web so you can easily get back to it later.
Enjoy using Pinterest Chrome Extension. This app will launch the Pinterest official website.
Use this Chrome extension to sort Boards, create board groups, and do it all “automagically.” The extension promises you less clutter and more pinning.
It’s a simple Chrome browser extension to make it easy to take a screenshot of any web page then share it on Pinterest.
How do you plan to use Pinterest?
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.