When was the last time you thought about giving your social media a sheen? Keep reading to learn about my strategies to clean up your social media and prepare for spring.
A couple of years ago I read the little book that is still revolutionizing how people think about their stuff: The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo.
It’s not that I have clothes and shoes cluttering my bedroom. And I’m definitely not a hoarder. In fact, about twice a year, my husband and I go through our clothes and other household items and find things that we either no longer use or just don’t fit.
But despite my way of tidying up, as I read the book, I realized that I still had stashed in my closet a Guatemalan wall hanging from the 1990s. Can you believe it?
While reading Kondo’s book, and going through one of her recommended marathon discarding sessions, I remembered the wall hanging in the back of my closet.
Even though I’d had it professionally dry-cleaned years ago, I hadn’t hung it on a wall in more than a decade.
Yet there it was in my closet, waiting for the perfect moment or room to hang again. But the truth is that I’ve never even been to Guatemala.
So why had I been carting this item from house to house, careful to keep it hung and protected in a dry cleaner’s plastic bag? I have no idea.
So I gently folded the blanket and dropped it into one of my four bags of items destined for Goodwill.
With that simple act, I instantly realized the value of Kondo’s book and appreciated her permission to let some things go to reduce the clutter in our closets and to make room only for those items that “spark joy” in us.
When Did You Last Clean Up Your Social Media?
As I thought about Kondo’s book recently, I realized that her strategies also apply to social media. For example, how long ago did you set up your social media accounts? Have you revisited them recently?
When I say revisit them, I mean when was the last time you updated your profiles? I’m as guilty as you might be at forgetting to add new information to my LinkedIn profile or updating my banner images. But as they say, there’s no time like the present to get busy and make sure our profiles are current.
Let’s take this one step at a time.
Headline: Start by examining your headline. Are you describing yourself in a way that’s consistent with how you’re branding yourself today?
For example, is there a new emphasis in your business, or a new product or service?
Because I do social media and write books, my headline, for example, describes my business focus and lists the names of my two most recently published books.
Summary: Next, move to your Summary. Is it current? Are you using keywords? Do you describe your business using bullet points? Be sure to include some form of media, whether it’s the cover of your newest book, a book trailer, or a giveaway to attract email sign-ups. Be sure to use as many keywords as you can in this section.
Experience: Move on to your experience section. How do your work histories or prior businesses relate to your career or current business? Make any updates that make sense to you.
Publications: Have you written books to promote yourself as a consultant or to promote your business? Under the Accomplishments section, add the Publications feature and make sure you include your newest books. While you’re here, review your book descriptions. Are they consistent with what’s on your website? Do they include keywords?
Volunteer Experience: I always think it’s a good idea to include volunteer experience to demonstrate that you care about your community. Have you taken on any new volunteer posts? If so, add them now.
General Updates: Have you taken new courses, earned new certificates, or received any awards recently? Be sure to add those updates in the appropriate sections.
Header Image: Finally, let’s return to the top. Did you create a new header image? Be sure to follow these requirements:
- Use these file types: JPG or PNG.
- Make sure your image is no larger than 4MB.
Limit your pixel dimensions 1584px x 396px.
To review and update your Twitter account, navigate to your profile and tap or click Edit Profile. Now you can update your header image, bio, avatar, and theme color. I suggest that you start with your header image.
Header image: Header images can change seasonally or whenever you have a promotion. Look at Toyota’s example. Instead of promoting one of its cars, it promotes the idea around its support of the Olympics.
You can hire a graphic designer to create your header image, or you can do it yourself by using a free tool such as Canva.com. One of the beauties of Canva, a free application, is that it has all the templates you need for all of the social media networks. In other words, you don’t need to search for the right sizes for each image you create; Canva does this for you.
In this example, Grammarly, an online editing tool, promotes the idea of its mobile features.
You can pay a graphic artist to create your header image or head over to Pixabay or Pexels, download a copyright-free image, and upload it to an online graphics program such as Canva.com to create your own images.
Avatar: Are you facing the camera in your picture? If you’re using a pictures of your cat or dog as your avatar or your logo, now’s the time to remove those images and add a picture of yourself if you are a small business owner. Companies like Grammarly and Toyota can use their logos but small business owners, such as lawyers or mortgage brokers, should use a picture of themselves.
Username: Does your username have numbers symbols in it. If so, then it’s time to change that as well. Just go into your settings and use your author name instead. If someone else is using your name, you can do what I did; I reversed the order of my name so instead of my Twitter handle being @FrancesCaballo it’s @CaballoFrances.
Bio: Does your bio succinctly summarize your business or your specialties. Again, look at Grammarly as an exampe:
Make your communication clear and effective, wherever you write.
Look at this example from a Santa Rosa, California lawyer:
James V. Sansone is an experienced family law and bankruptcy attorney committed to making a positive difference in the lives of his clients.
Banner image: If you updated your header image on Twitter, use the same design here. The dimensions should be 820 x 340 and less than 100 kilobytes.
About Section: Make sure that you complete the following sections:
- Business details
- Start date
- Contact information
- About section
- Founding date
Insights: While you’re here, tap Insights and took a quick look at your analytics (You’ll have access to Insights once you have at least 35 Likes). Determine the optimal time of day to post your status updates and observe how your posts are performing. Finally, review the demographic information. (This section is my favorite.)
Social Media Clean-Up Strategies for Moving Forward
- Use the same avatar for all of the social media networks you use.
- Use the same design for your banner images.
- Make sure your bio is consistent across all platforms.
- Make sure you are using the same business name across all networks.
- Review your posts. Do you include visuals with every update? It’s important to use images so that you can pin those images on Pinterest and enjoy referral traffic to your site.
- On Pinterest and Instagram, you don’t have banner images, but you can review your bio to make sure that it’s up-to-date. On Pinterest, review your pinboard. Are there some that should be discarded? And look at your Instagram profile? Is there consistency to your brand or a theme?
- Mark your calendar to review all of your networks every six months to ensure that the information is still current. If it isn’t, spend an hour updating your profiles so that you’re always promoting your current books and business focus.
Finally, follow Marie Kondo’s advice. Don’t clean up your social media accounts on a piecemeal basis. Schedule a marathon session and get it done because as she says, “A tidying marathon doesn’t cause rebound.” And it will make your online life shine.
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.