Having your own business is a full-time endeavor. I remember when I first started my business, I worked seven days a week. The first time I took a few days off, my husband was shocked. “I’ll believe it when I see it,” he said.
I surprised him and took a few well-deserved days of R&R.
To succeed in today’s business world, you need to do more than work in the business. You need to take care of yourself as well and keep learning. What you’ll find below is a list of habits that authorities in the field recommend that every business owner work on.
One of the best ways to stay informed so you can build your business is to read the following blogs on a regular basis:
- For social media news, read this top-rated social media blog, the Buffer Blog.
- Another super blog for social media is Social Media Examiner. SME also hosts a conference annually in San Diego featuring top-notch presenters.
- Read Copyblogger on a regular basis. You’ll want to subscribe to this one. Copyblogger started out as just a blog and development into a multi-business enterprise. The blog sets the standard for the industry.
- Seth Godin’s blog is at times irreverent and always fascinating.
- Also read Harvard Business Review.
Listen to Podcasts
Don’t restrict your learning to the written word. There are plenty of great podcasts out there geared for business owners. Here are some that I listen to regularly:
- Serial’s newest show, it’s third season, is called S-Town. No, the show has nothing to do with Facebook ads, successful business stories, or the stock market. But if you are interested in a podcast that has high storytelling attributes and you value investigative reporting that often includes clues to a murder, you’ll love this show. You’ll find S-Town here https://stownpodcast.org and you’ll catch the first two shows of Serial here https://serialpodcast.org.
- Entrepreneur’s Journey Podcast by Yaro Starak tends to cover how others have monetized their blog into successful businesses.
- Hack the Entrepreneur is a successful blog with business topics.
- The Tim Ferriss Show is a highly successful blog that will appeal to most business people.
Meditate Every Day
Nearly every time management and business book I’ve read includes a chapter on the importance of meditation. Here are some of the benefits:
- Meditation reduces stress.
- It improves concentration.
- It encourages a healthy lifestyle.
- The practices increases self-awareness.
- Meditation increases acceptance.
- It benefits cardiovascular and immune health.
I find that meditation helps me to set my priorities for the day and feel more self-assured as I begin my day. Those two reasons are enough to keep me meditating.
Take in the arts on a regular basis. In The Artist’s Way by Julia Cameron, the author says,
Creativity is the natural order of life. Life is energy: pure creative energy.
Take in the arts. Go to art exhibits at your nearby metropolitan art museum or local art museum. See movies, especially ones that will inspire you.
I recall seeing a movie (I can’t remember the title right now) about a German-Jewish family who fled to Africa at the start of World War II. I left the cinema feeling so full emotion, so grateful for all I have, so sorry for those who truly suffer that I wrote an editorial piece that our regional newspaper published. Don’t shy away from movies like Moonlight; they just might trigger emotions in you that will lead you to take some action in your personal life or in your community.
Reading expands the mind. Read fiction and nonfiction. Some of the nonfiction books I’ve read in the past couple of years include:
- Content Rules by Ann Handley and C.C. Chapman: This is the best book I’ve ever read about content marketing in all its iterations.
- Twitter Power 3.0 by Joel Comm and Dave Taylor: I consider this book as the Bible of Twitter marketing.
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk: Released back in 2013, this book is still relevant.
- The Power of Habit by Charles Duhigg: A New York Times best seller, pick this up this summer.
- Launch by Jeff Walker: Jeff Walker knows how to launch products like no one else. Ready to launch a new product? Pick up this book.
- Eat that Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy: I loved this book. It’s one of my two favorite books on time management.
Learn New Skills
Whether the new skill is learning Italian, French, or Facebook, learn something new every day. Expand your mind.
The benefit of learning a new language, I believe, is that in learning the language we open our hearts to viewing our world through the lens of a new culture. And we stave off the harmful side effects of aging.
Be sure to make some of those skills you learn in the social media arena. Figure out where your customers hang out online and then learn those social platforms. Start with one social media network, learn it until you rock it, then learn another.
Learn about blogging and learn about video because a Facebook representative recently surmised that in five years, the newsfeed on Facebook would be comprised entirely of video clips.
Get Outdoors Regularly
I find that whenever I’m at a juncture in my blogging or my business where I’m not sure where to go next, I take a walk. While I walk outdoors – not on a treadmill – along a creek, ideas come to me. I can suddenly think of five blog post ideas or ideas for twists or turns in my business. There’s something about the greenery and trickling water that inspire me. And it will inspire you too.
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.
Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.