Think social media marketing is hard to learn?
Sure, there are thousands, if not tens of thousands, of blog posts published every day explaining how to accomplish some aspect of social media.
But guess what?
It’s mostly been said and done previously.
Sure, some things are new, such as Facebook’s new focus on Groups and Facebook Messenger chatbots.
But a lot of what you read about social media marketing has been said before.
Okay, I just explained the first secret to you. Let’s review secrets two, three, and four now.
Secret Two: You Don’t Have to Be Everywhere
I’ve mentioned this on my blog before, but it bears repeating.
You don’t need to be everywhere. Select and use those social media platforms that your customers/clients use. Why? Because your client demographic isn’t everywhere.
Where do you think men and women looking for a really good hair salon hang out? You got it. Facebook and Instagram. Ditto for aestheticians.
People who use mechanics can be almost anywhere so it’s good to cover your bases with Facebook and I’d say Instagram to catch a younger demographic who will stay with you a long time.
You can have a bio on LinkedIn, but most businesses don’t need to spend a lot of time there, unless you’re active in some groups.
What if three social media platforms are too many for you to handle? Pick one and learn it until you rock it. Then take on a second. Then, if you want to take on a third on but stop at that point. No one needs to be on more social media platforms than three.
Well, that’s my opinion, and you can probably find people to disagree, but that’s what I think.
It’s simply too much of a hassle to devote a lot of time to more than two or three social media platforms. And if you want to hire someone to handle the platforms for you, fine, but you’ll be paying a lot of money.
So, streamline your social media and put energy into blogging.
Secret Three: Subscribe to One Great Social Media Marketing Blog
If you subscribe to one blog that covers social media marketing (hint: mine!), then you don’t have to read any others.
Why spend hours reading a massive list of social media blogs? It doesn’t make sense.
Instead, you should spend time coming up with specials for your customers.
Secret Four: Secret Media Is Actually Simple to Use
Yes, it really is.
Let’s start with Facebook. Signing up is super easy, and Facebook has simplified the creation of Facebook Business Pages.
Basically, all you need are the basics.
Instagram may be the easiest of them all. Create quotes, snap pictures of where you hike and your employees and upload them to Instagram with a caption and hashtags.
On Twitter, set up your username and password, use Canva to create a header image, and you’re on your way. Know that tweets can now be up to 280 characters. (Note: Local businesses don’t need to be on Twitter.)
My point is this: learn the basics of the social media networks you need to be on and then over time, add more skills.
All you need to start are the basics.
So, you think that’s easy for me to say? Well, it’s not. In fact, it’s harder for me because I’m expected to be able to master every innovation as it’s introduced.
How do I keep up? I read blog posts, and I take a lot of courses – courses that you can sign up for as well.
So don’t let anyone try to convince you that social media marketing has a dreadful learning curve. If I can do it, so can you.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.