You don’t have the time to sit in front of the computer all day and post information to your Twitter account. That’s where Twitter apps come in.
After finding or creating information to tweet, spend just a few minutes scheduling your tweets (and other posts) throughout the day by using scheduling applications designed to make your life easier.
Note: My suggestions aren’t exclusively just for Twitter. For example, Facebook has a scheduling feature for your Facebook author page, which I urge you to use instead of an application. You see, Facebook downgrades scheduled information coming from an application.
By using a scheduling application, you can schedule your tweets as well as other updates, and even your Pinterest pins, for the entire day or week or even a month.
A Word About Automation
Some people become carried away and go so far as to automate direct messages on Twitter to new followers. Don’t do this. First, most Twitter users rarely read direct messages because they tend to be promotional.
Secondly, if you want to acknowledge a new follower, personalize your message. Follow a link to their blog or website and comment about that. Or if you’ve read one of their books, tell them how much you liked it. Just stay clear of automating personal messages because as soon as you do, they actually cease to be personal.
Twitter Apps to Fit Every Desire & Budget
Businesses new to social media tend to start with the free version of Hootsuite for scheduling their updates. It’s easy to set up, and Hootsuite allows you to post to Facebook, LinkedIn, Google+ page, and Twitter, as well as some LinkedIn groups. However, if you use a free account, Hootsuite will limit you to three social profiles. With a paid account, you’ll have access to even more social media profiles and analytics.
TweetDeck is a free download offered from Twitter. You can check your Twitter account from your desktop and respond to mentions, direct messages, and retweets as they arrive. It’s the easiest tool to set and use, but it only allows scheduling to Twitter.
SproutSocial offers many benefits. You can schedule your posts to ten social profiles, including to your Google+ page, connect your account with the URL shortener Bit.ly to track click-through-rates (hits to your website) and unfollow users on Twitter. It also provides outstanding analytics. Plus, you can monitor keywords and maintain a social content calendar. The monthly fee starts at $99/month.
This application interfaces with Twitter, Facebook, and LinkedIn, and offers a free plan. The free plan allows up to five Twitter accounts and ten scheduled tweets and will help you to find new friends to grow your following. Paid accounts offer additional features.
MediaFunnel will help you to distribute your content on Twitter and Facebook accounts. In addition, you can use MediaFunnel to manage your brand and engage with your followers. You can monitor mentions of you and your books, engage with your audience, and drive more people to your landing pages. Previously, the monthly fee started at $6. Prices are no longer listed on the website so you’ll have to inquire about pricing if you’re interested in this application.
This versatile dashboard will download onto your PC and mobile devices (tablets, smartphones) to keep you up-to-date while you’re on the go. Use it to keep track of news and trends and to monitor your accounts. The basic account is free, and the VIP account is $2/month.
SocialOomph is a scheduler on steroids. It will allow you to schedule your social media posts for LinkedIn, Twitter, and your blog, set up recurring tweets and LinkedIn posts, track your click-through-rates and keywords, and provide some basic analytics. It will also help you to find new followers. Test this application with a free account. Then transition to a paid account. I promise it will be worth the price.
The free plan will allow you to have two social media accounts and schedule ten posts per social media profile. The social profiles can include Twitter, Facebook, LinkedIn, and a Google+ page. The Awesome plan costs $10/month and allows up to ten social accounts, 100 updates, and also allows the use of Pinterest and Instagram. The Medium business plan costs $199/month, allows 50 social accounts, and 2000 scheduled posts.
The free account allows 50 scheduled tweets per month. The $5.99/month plan allows unlimited tweets, the ability to upload images, multiple Twitter profiles, and more. Like TweetDeck, the program can run on your desktop.
Once you write and post your blog post, Dlvr.it will automatically send information about it to your social media profiles. The free plan allows you to post to three social media platforms whereas the Pro plan, which costs $9.99/month, allows you to post to ten social profiles. Note that Dlvr.it, once it’s installed on your blog, will post to your designated social media profiles as soon as your blog post is live. Also, note that Facebook downgrades auto-posted blog posts to your Facebook author page. Dlvr.it will save you time, but there will be consequences on Facebook.
This app allows you to schedule updates on Twitter, Facebook, and LinkedIn as well as images and videos. You can also archive your messages, view statistics, and manage your campaigns. TwitTimer is free.
More Fun Twitter Apps
Sync your timeline across your iPhone, iPad, and Mac. Mute tweets by user, hashtag, tweet source, or keywords. The app includes third-party support for image, video, read later, and timeline sync services. Version 4 includes an Apple watch app, iPad support, and more. The IOS app costs $4.99 in iTunes.
Android users might want to try this app. You can use the app to share text, links, and photos to Plume and other applications. Plume also has a suite of widgets to make it quick and easy to send tweets. There’s more to this app as well. You can purchase Plume from Google Play.
UberSocial will keep you up-to-date while you’re on-the-go, offers fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience. The app is both iPhone and Android friendly.
You can download this app for free. Track your Twitter stats, view your most recent activity, receive notifications, follow new users, and give favorites to tweets from your following base.
This free app for iPhones and Androids will notify you of mentions and messages. You can avoid duplicate alerts with this app and set a sleep period. There’s also an Echofon for Facebook.
Twitter App for Increasing Engagement
You want to post when your audience is online. So use one of these applications for finding out what the best times are for posting with your Twitter audience.
This free application will help you to discover the times of day when most of your followers are online. Unlike Facebook users, your followers on Twitter won’t spend time reviewing tweets posted within the past few hours. Twitter is an immediate platform, so you want to get the attention of your followers by posting during the times of day when most of your followers are using Twitter. For example, with Tweriod I learned that the best times for me to tweet are between 9 am, and 11 am and later in the day between 8 pm and 4 pm. An added plus is that Tweriod will sync with Buffer.
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.