Today’s businesses need to be active on social media and maintain a blog and email marketing list. Without those elements, you will fall behind in your business.
With all the changes occurring daily on social media, how can a business owner keep up in light of all of her other responsibilities?
One way is to subscribe to the best social media blogs in the business. So I’ve tried to make your work easier by summarizing the social media bloggers that I rely on.
Social Media Examiner states that it’s a magazine, not a blog. Whatever you call it, its posts are always top-notch. It really sets the industry standard. Social Media Examiner also has a podcast and sponsors an annual social media conference in San Diego. Its recent posts included information on Instagram stories, best practices, and Facebook ad mistakes that could be hurting you.
Jeff Bullas has appeared in Forbes, Inc., The New York Times, and The Huffington Post. Entrepreneur lists him among the fifty online marketing influencers to watch. And Inc.com lists him as one of twenty digital marketing influencers to watch. His blog is cutting-edge and one that’s important to follow.
HubSpot publishes some of the most in-depth blogs on social media in the industry. Recent blog posts covered the eight best professional bio examples, 18 core company values that will shape your culture and inspire your employees, and the state of email lead capture in 2019. There is so much to learn, and HubSpot always turns out among the best blog posts in the industry.
Hootsuite is a scheduling application for numerous social media networks. But it also produces an interesting blog. Recent topics included articles about Facebook’s pixel, how to track social mentions, how to use Instagram as a business, and smart ways to drive conversions on social media.
Buffer is always mentioned as one of the best social media blogs to follow. Its blog posts are also in-depth and informative. Buffer, similar to Hootsuite, also features a scheduling application for numerous social media networks. It is among the top blogs in the industry.
Seth Godin is a marketing genius. He publishes a blog, writes books, produces videos, and does public speaking. His posts are always insightful.
Rebekah Radice always publishes interesting posts on hot topics. She is the founder of RadiantLA, a training and development company, speaks internationally, and is the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth.
This is an excellent blog to subscribe to if you want to keep up with the changes happening daily in social media.
Mari is considered the queen of Facebook. She knows this network in and out, and even Facebook hired her to work with small businesses in 2015. IBM recently named Mari as one of seven women who is shaping digital marketing. If you want to master Facebook, read her blog and take her courses.
Pam Moore describes herself as half geek, half marketing, and 100% social nut. She produces a podcast, which she transcribes and uses as a blog post. If you go to her website, you receive a free download of a 2019 content calendar template.
Is there a social media blogger you think I should have included on this list? Let me know by leaving a comment below.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.