If you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.
Don’t get disheartened.
There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.
Take it from someone who works in social media every day.
As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.
I need to learn how to use most social media networks because I write about them. But that doesn’t mean that I use all of them every day. In fact, I don’t. However, I do follow my own advice and only use those social media networks that will bring traffic to my blog and specific landing pages.
When you start using social media, you can quickly develop a shorthand or method to making the process less cumbersome and more of a natural part of your day. Make posting on Facebook, if that’s one of the networks you use, as much a part of your day as brushing your teeth – except far more pleasant.
Now check out my menu of quick tips.
Short List of My Favorite Social Media Tips
- Use the same avatar (your profile picture) across all the social media networks you use. This will reduce the time you spend sorting through pictures of yourself and bring consistency to your brand.
- Be consistent with your bio. Each social media network will allow different character lengths for your bio, but you can develop a basic recipe for all of them. For example, mention that you’re a lawyer, accountant, or insurance agent, and include information and the link to the giveaway you use to build your email list.
- Use the same banner or header image across all platforms. The dimensions will change on each social media network but keep the image the same.
- Use a social media scheduling application. This type of automation will free you from the computer and help you to plan your day – or your week – online. Buffer is probably the easiest scheduling application to set up and use.
- Find and schedule images for Twitter, Facebook, and Pinterest, considering using an application such as PostPlanner. It’s an all-in-one application that will save you time.
- Get in the habit of starting your day by finding and posting content. Don’t spend more than 15 to 20 minutes on this task.
- Develop the habit of socializing on your designated social media networks every afternoon.
- Use Pixabay to find copyright-free images for your marketing.
- Use Canva to create images for your blog and social media accounts.
- Set up a daily scheduling calendar. Here’s an example:
- Facebook profile – two status updates daily
- Facebook page – two status updates daily
- Twitter – at least three tweets daily
- LinkedIn – at least one update daily; add one blog post weekly to LinkedIn’s publishing platform
- Google+ – one update daily
- Instagram – at least one image daily
- Pinterest – six pinned images daily
- Tumblr – post daily
What tips do you have?
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.